{"title":"It’s a 10 Keratin Collection — 20% Off — August 2026","description":"\u003cp\u003eSave 20% on selected It’s a 10 keratin hair-care products from August 1–31, 2026.\u003c\/p\u003e","products":[{"product_id":"its-a-10-miracle-daily-shampoo-plus-keratin","title":"It's a 10 Miracle Daily Shampoo Plus Keratin","description":"\u003cp\u003eIt’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shield against environmental damage, and leaves hair bouncier and softer with every use. \u003c\/p\u003e\n\u003cp\u003ePackaging may vary*\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eKeratin Protein infused\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps restore moisture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncreases shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishes dry hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDecreases frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePreserves hair color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves elasticity \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProvides UV protection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLocks out humidity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids an Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair with massaging motion. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003eStyling Tip: Work through hair using flat hands to avoid excessive tangles.  Rinse gently and thoroughly with warm water.\u003c\/p\u003e\n\u003cp\u003ePanthenol: a highly effective moisturizer, fortifier and anti-oxidant\u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"2oz\/59.1ml","offer_id":56568898486438,"sku":"ITS707005","price":9.0,"currency_code":"CAD","in_stock":true},{"title":"10oz\/295.7ml","offer_id":56568898519206,"sku":"ITS707006","price":17.0,"currency_code":"CAD","in_stock":true},{"title":"33.8oz\/1L","offer_id":56569087852710,"sku":"ITS707007","price":29.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/59.1ml_2oz_ITS707005.webp?v=1780516832"},{"product_id":"its-a-10-miracle-deep-conditioner-plus-keratin","title":"It's a 10 Miracle Deep Conditioner Plus Keratin","description":"\u003cp\u003eHealthy hair on the inside and out!\u003c\/p\u003e\n\u003cp\u003eIt’a 10 Miracle Deep Conditioner Plus Keratin helps reverse the effects of hair that’s been depleted of Keratin with a deep conditioning treatment that penetrates deep within the hair shaft to help restore structure, help seal the cuticle, and reveal shine.\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eKeratin Protein enriched\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps restore elasticity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuperior penetration\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps fortify the hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeeply Moisturizes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmooths\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUV Protection\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\n\u003cbr\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/p\u003e\n\u003cp\u003eApricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair\u003c\/p\u003e\n\u003cp\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWork through hair using flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. \u003c\/p\u003e\n\u003cp\u003eStyling Tip: Work through hair using flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. \u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"2oz\/59.1ml","offer_id":56568898617510,"sku":"ITS707008","price":9.0,"currency_code":"CAD","in_stock":true},{"title":"5oz\/148ml","offer_id":56568898650278,"sku":"ITS707009","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"17.5oz\/517.5ml","offer_id":56568898683046,"sku":"ITS707010","price":35.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/59.1ml_2oz_ITS707008.webp?v=1780516522"},{"product_id":"its-a-10-miracle-finishing-spray-plus-keratin","title":"It's a 10 Miracle Finishing Spray Plus Keratin - 10oz\/333ml","description":"\u003cp\u003eIt’s a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling, while imparting shine, volume and keratin for a super firm, yet weightless hold. \u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003cp\u003eWARNING: EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eFirm hold\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDry spray for finished styling\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeightless\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHumidity resistant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWon’t build up\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKeratin enriched\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLight conditioning\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVolumizing formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImparts shine\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eHydrolyzed Keratin: a processing of the keratin protein molecule that, when completed, has been proven to help hair in multiple ways\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eHow to: Use on dry, styled hair. Hold can 10-12 inches from hair. Spray evenly over areas for super hold\u003c\/p\u003e\n\u003cp\u003eStyling tip: For extra hold, spray damp strands prior to styling. For light looks, spray bristled hairbrush and run through hair either before or after styling. To touch up or reapply, spray at a distance, avoiding ends. \u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"Default Title","offer_id":56568898715814,"sku":"ITS707012","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS707012.webp?v=1780513009"},{"product_id":"its-a-10-miracle-keratin-trial-kit","title":"It’s a 10 Miracle Keratin Trial Kit","description":"\u003cdiv class=\"product__block aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#productTemplate--template--19044157718576__main\" data-aos-order=\"10\"\u003e\n\u003cdiv class=\"product__subheading\"\u003e\n\u003cp\u003eJust right for travel or trial, this collection is a one-stop shop for silky, nourished, protected hair… this kit includes all the essentials you need for beautiful locks every day.\u003c\/p\u003e\n\u003cp\u003eOur 3-Step regimen of Miracle Shampoo Plus Keratin, Miracle Deep Conditioner Plus Keratin, and Miracle Leave-in Plus Keratin are all enriched with the power of keratin to deliver intense conditioning while also shielding hair from heat styling and environmental damage and leaves hair bouncier and softer with each use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis kit includes Travel Size:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x ITS707005 Shampoo Plus Keratin (2 oz.)\u003c\/li\u003e\n\u003cli\u003e1 x ITS707008 Deep Conditioner Plus Keratin (2 oz.)\u003c\/li\u003e\n\u003cli\u003e1 x ITS707001 Leave-In Plus Keratin (2 oz.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"markedContent\" id=\"page45R_mcid7\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ePLEASE NOTE:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"markedContent\" id=\"page45R_mcid8\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eFragile hair (including, but not limited to, highly bleached hair) may snap or break\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ewith overuse of\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eKeratin based products.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"markedContent\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ePackaging may vary\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cp\u003eApply shampoo to wet hair with massaging motion.\u0026amp;nbsp; Rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product__block product__accordions aos-animate\" id=\"Block--product_accordion_3eY3Yx\" data-aos=\"hero\" data-aos-anchor=\"#productTemplate--template--19044157718576__main\" data-aos-order=\"11\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product__block product__accordions aos-animate\" id=\"Block--product_accordion_NGtqAR\" data-aos=\"hero\" data-aos-anchor=\"#productTemplate--template--19044157718576__main\" data-aos-order=\"12\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product__block product__accordions aos-animate\" id=\"Block--product_accordion_adwq9K\" data-aos=\"hero\" data-aos-anchor=\"#productTemplate--template--19044157718576__main\" data-aos-order=\"13\"\u003e\n\u003cdiv class=\"product__accordion\"\u003e\n\u003cdiv class=\"product__accordion__content is-expanded\" id=\"ProductAccordion--page-how-to-use--template--19044157718576__main--product_accordion_adwq9K\" data-collapsible-container=\"\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"product__accordion__inner rte\" data-collapsible-content=\"\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003col\u003e\n\u003cli\u003e After shampooing, apply conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eSpray Leave in evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"IT'S A 10","offers":[{"title":"Default Title","offer_id":56568898748582,"sku":"ITS707013","price":19.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS707013.webp?v=1780512722"},{"product_id":"its-a-10-miracle-leave-in-plus-keratin","title":"It's a 10 Miracle Leave-In Plus Keratin","description":"\u003cp\u003eYour favorite Leave-In is now enriched with the power of keratin!\u003c\/p\u003e\n\u003cp\u003eSmooth and sleek are all simpler than ever thanks to the essential Leave-In and effortless spritz-on application of It’s a 10 Miracle Leave-In Plus Keratin. This lightweight, deliciously-smelling conditioner helps rebuild dry, brittle and damaged hair from the inside out.\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products.\u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eProtects the natural keratin in hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThermal protector\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps fortify the hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural UV protection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRestores shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances hair natural body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps protect hair color \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/p\u003e\n\u003cp\u003ePanthenol: a highly effective moisturizer, fortifier and anti-oxidant\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eGreen Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants\u003c\/p\u003e\n\u003cp\u003eSilk Amino Acids: helps restore natural moisture balance while facilitating strength and shine\u003c\/p\u003e\n\u003cp\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSpray evenly from mid shaft to ends  on towel dried hair.  Do not rinse out. Comb through and style as desired.\u003c\/p\u003e\n\u003cp\u003eStyling Tip: Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.\u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"2oz\/59.1ml","offer_id":56568898781350,"sku":"ITS707001","price":11.0,"currency_code":"CAD","in_stock":true},{"title":"4oz\/120ml","offer_id":56568898814118,"sku":"ITS707002","price":15.5,"currency_code":"CAD","in_stock":true},{"title":"10oz\/295.7ml","offer_id":56568898846886,"sku":"ITS707003","price":30.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/59.1ml_2oz_ITS707001.webp?v=1780515485"},{"product_id":"its-a-10-miracle-leave-in-potion-plus-keratin","title":"It's a 10 Miracle Leave-In Potion Plus Keratin - 3oz\/88.7ml","description":"\u003cp\u003eThe unique combination of conditioners and protective ingredients in our It’s a 10 Miracle Leave-In Potion Plus Keratin smoothing cream infuses hair with silky softness while eliminating frizz or the appearance of damage – all in a lightweight formula that’s never greasy and won’t weigh down tresses.\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eHelps smooth hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds Shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThermal protectant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSeparates curls\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHumidity resistant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNon-greasy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo build up\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSafe for Color Treated hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Keratin: a processing of keratin protein molecule that, when completed, has been proven to help hair in multiple ways. \u003c\/p\u003e\n\u003cp\u003ePanthenol: a highly effective moisturizer, fortifier and anti-oxidant\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply a dime to quarter sized amount to clean wet hair. Comb thoroughly evenly. Do not rise out. Style as desired. \u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"Default Title","offer_id":56568898879654,"sku":"ITS707004","price":15.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS707004.webp?v=1780512608"},{"product_id":"its-a-10-miracle-styling-oil-plus-keratin","title":"It's a 10 Miracle Styling Oil Plus Keratin - 3oz\/88.7ml","description":"\u003cp\u003eIt’s a 10 Miracle Oil Plus Keratin delivers amazing results for those needing extra moisture to their hair. When used prior to, or just after styling, It’s a 10 Miracle Oil Plus Keratin delivers brilliant, outstanding shine and beauty. \u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eHelps nourish hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThermal protectant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor protectant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNon greasy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps increase elasticity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSleek Finish\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUV Protectant\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\n\u003cbr\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/p\u003e\n\u003cp\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/p\u003e\n\u003cp\u003eArgan Oil:  helps to smooth frizz, seal split ends, and provides softness with Vitamin E, essential fatty acids, and other vital nutrients\u003c\/p\u003e\n\u003cp\u003eEvening Primrose oil: known for its anti-inflammatory, antioxidant properties\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWork a small amount through clean, towel-dried hair, air dry or heat style.  Or, smooth through dry hair to help calm frizz.\u003c\/p\u003e\n\u003cp\u003eStyling Tip: For damp pre-styling, rub through hands then evenly through strands. After styling, gently glide over hair for a sleek finish. Follow either method with a soft-bristled brush.\u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"Default Title","offer_id":56568898912422,"sku":"ITS707011","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS707011.webp?v=1780512281"}],"url":"https:\/\/internationalbeauty.ca\/collections\/it-s-a-10-keratin-collection-20-off-august-2026.oembed","provider":"International Beauty","version":"1.0","type":"link"}