{"title":"It's a 10 Conditioning Collection Promotion","description":"\u003cstyle\u003e\n  .itsa10-conditioning-june-banner {\n    width: 100%;\n    max-width: 1100px;\n    margin: 0 auto 18px;\n    padding: 0 16px;\n    box-sizing: border-box;\n  }\n\n  .itsa10-conditioning-june-banner__inner {\n    display: grid;\n    grid-template-columns: minmax(0, 1.45fr) minmax(170px, 0.55fr);\n    align-items: center;\n    gap: 24px;\n    min-height: 144px;\n    padding: 24px 26px;\n    box-sizing: border-box;\n    background: #f3f1fb;\n    border: 1px solid #d9d4ef;\n    border-radius: 16px;\n  }\n\n  .itsa10-conditioning-june-banner__copy {\n    min-width: 0;\n  }\n\n  .itsa10-conditioning-june-banner__eyebrow {\n    margin: 0 0 8px;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 11px;\n    line-height: 1.2;\n    font-weight: 700;\n    letter-spacing: 0.17em;\n    text-transform: uppercase;\n    color: #d12d8f;\n  }\n\n  .itsa10-conditioning-june-banner__headline {\n    margin: 0;\n    font-family: Fraunces, \"Instrument Serif\", Georgia, serif;\n    font-size: clamp(27px, 3vw, 40px);\n    line-height: 0.98;\n    font-weight: 500;\n    letter-spacing: -0.045em;\n    color: #26225a;\n    white-space: normal;\n  }\n\n  .itsa10-conditioning-june-banner__subhead {\n    margin: 10px 0 0;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 13px;\n    line-height: 1.25;\n    font-weight: 700;\n    letter-spacing: 0.02em;\n    color: #4f4a86;\n  }\n\n  .itsa10-conditioning-june-banner__body {\n    margin: 6px 0 0;\n    max-width: 640px;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 13px;\n    line-height: 1.35;\n    font-weight: 400;\n    color: #676383;\n  }\n\n  .itsa10-conditioning-june-banner__offer {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    min-height: 82px;\n    padding-left: 24px;\n    border-left: 1px solid #d9d4ef;\n    box-sizing: border-box;\n    text-align: center;\n  }\n\n  .itsa10-conditioning-june-banner__offer-text {\n    margin: 0;\n    font-family: Fraunces, \"Instrument Serif\", Georgia, serif;\n    font-size: clamp(42px, 4.8vw, 62px);\n    line-height: 0.86;\n    font-weight: 500;\n    letter-spacing: -0.06em;\n    color: #2b2f9b;\n  }\n\n  .itsa10-conditioning-june-banner__offer-note {\n    display: block;\n    margin-top: 8px;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 10px;\n    line-height: 1;\n    font-weight: 800;\n    letter-spacing: 0.15em;\n    text-transform: uppercase;\n    color: #d12d8f;\n  }\n\n  @media screen and (max-width: 680px) {\n    .itsa10-conditioning-june-banner__inner {\n      grid-template-columns: minmax(0, 1.35fr) minmax(150px, 0.5fr);\n      gap: 18px;\n      padding: 22px 20px;\n    }\n\n    .itsa10-conditioning-june-banner__headline {\n      font-size: clamp(24px, 4.8vw, 32px);\n    }\n\n    .itsa10-conditioning-june-banner__offer {\n      padding-left: 18px;\n    }\n\n    .itsa10-conditioning-june-banner__offer-text {\n      font-size: clamp(34px, 7vw, 44px);\n    }\n  }\n\n  @media screen and (max-width: 520px) {\n    .itsa10-conditioning-june-banner {\n      margin-bottom: 14px;\n      padding: 0 12px;\n    }\n\n    .itsa10-conditioning-june-banner__inner {\n      grid-template-columns: 1fr;\n      gap: 16px;\n      min-height: 0;\n      padding: 22px 20px;\n    }\n\n    .itsa10-conditioning-june-banner__offer {\n      justify-content: flex-start;\n      min-height: 0;\n      padding: 14px 0 0;\n      border-left: 0;\n      border-top: 1px solid #d9d4ef;\n      text-align: left;\n    }\n\n    .itsa10-conditioning-june-banner__offer-text {\n      font-size: 40px;\n    }\n  }\n\u003c\/style\u003e\n\n\u003csection id=\"itsa10-conditioning-june-banner\" class=\"itsa10-conditioning-june-banner\" aria-label=\"It's a 10 Conditioning Collection promotion banner\"\u003e\n  \u003cdiv class=\"itsa10-conditioning-june-banner__inner\"\u003e\n    \u003cdiv class=\"itsa10-conditioning-june-banner__copy\"\u003e\n      \u003c!-- Customize: Eyebrow --\u003e\n      \u003cp class=\"itsa10-conditioning-june-banner__eyebrow\"\u003eJune Promotion\u003c\/p\u003e\n\n      \u003c!-- Customize: Headline --\u003e\n      \u003ch2 class=\"itsa10-conditioning-june-banner__headline\"\u003eIt’s a 10 Conditioning Collection 20% OFF\u003c\/h2\u003e\n\n      \u003c!-- Customize: Subhead --\u003e\n      \u003cp class=\"itsa10-conditioning-june-banner__subhead\"\u003eConditioning favorites\u003c\/p\u003e\n\n      \u003c!-- Customize: Body --\u003e\n      \u003cp class=\"itsa10-conditioning-june-banner__body\"\u003eValid June 01–June 30, 2026 on select It’s a 10 conditioning essentials.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"itsa10-conditioning-june-banner__offer\" aria-hidden=\"true\"\u003e\n      \u003cp class=\"itsa10-conditioning-june-banner__offer-text\"\u003e\n        20%\n        \u003cspan class=\"itsa10-conditioning-june-banner__offer-note\"\u003eOff Conditioning\u003c\/span\u003e\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"miracle-conditioning-kit","title":"It’s a 10 Miracle Conditioning Trial Kit","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eJust right for travel or trial, this collection is essential conditioning for everyday use. Enriched with effective smoothers and moisturizers, the Conditioning Collection delivers softer, more manageable hair each and very use ($39 value).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKit includes our famous Miracle Daily Shampoo, Miracle Daily Conditioner, and our award-winning Miracle Leave-in. Individually, each product improves hair’s manageability, but when combined, you have an unbeatable 3 step regimen builds soft, flowing hair that stands up stunningly to humidity, blow-drying and styling for salon-quality styles any time, every time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis kit includes Travel Size:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e1 x ITS102001 Miracle Moisture Daily Shampoo (2 oz.)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e1 x ITS103001 Miracle \u003cmeta charset=\"utf-8\"\u003eMoisture Daily Conditioner (2 oz.)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e1 x ITS101001 Miracle Leave-in (2 oz.)\u003cbr\u003epackaging may vary*\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply Shampoo to wet hair with massaging motion.  Rinse thoroughly.\u003cbr\u003eAfter shampooing, apply Conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.\u003cbr\u003eSpray Leave in evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.\u003c\/p\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56077346865318,"sku":"ITS105001","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS105001.webp?v=1768849597"},{"product_id":"miracle-leave-in-product-2oz-59-1ml-limited-edition","title":"It's a 10 Miracle Leave-in Product (Limited Edition) 2oz\/59.1ml","description":"\u003cdiv class=\"product-detail-container\"\u003e\n\u003cdiv class=\"description-and-detail-container col-12\"\u003e\n\u003cdiv class=\"description-detail-center\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\n\u003cdiv class=\"tab-pane active\" id=\"detailstab-SBS-007896\" role=\"tabpanel\" aria-selected=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"panel panel-default\"\u003e\n\u003cdiv id=\"details\" class=\"panel-collapse collapse show\"\u003e\n\u003cdiv class=\"panel-body pb-2\"\u003e\n\u003cp class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"2\"\u003e\u003cstrong\u003eWhat is it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"pg3 pb-3\"\u003eSay goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Product. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Product is full of natural ingredients, such as sunflower seed and green tea leaf extract and silk amino acids, to help bring out all hair types’ natural luster and shine. Soft, bouncy hair has never been easier!\u003c\/div\u003e\n\u003ch5 class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"2\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003cp class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"2\"\u003e\u003cstrong\u003eWhat makes it special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"mb-0\"\u003e\n\u003cli class=\"bullet-item pg3\"\u003eLeaping Bunny Certified\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eThermal protectant\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eUV protectant\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eGluten free\u003c\/li\u003e\n\u003cli class=\"bullet-item pg3\"\u003eColor safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-pane\" id=\"ingredientstab-SBS-007896\" role=\"tabpanel\" tabindex=\"0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-pane\" id=\"directionstab-SBS-007896\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"panel panel-default\"\u003e\n\u003cdiv id=\"directions\" class=\"panel-collapse collapse show\"\u003e\n\u003cdiv class=\"panel-body pb-2\"\u003e\n\u003cdiv class=\"pg3\"\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA,\/EAU)PROPYLENE GLYCOL, CETEARYL ALCOHOL, CYCLOPENTASILOXANE, BEHENTRIMONIUM CHLORIDE ALOE BARBADENSIS LEAF JUICE, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CITRIC ACID, HELIANTHUS ANNUUS EXTRACT, ISOPROPYL ALCOHOL, PANTHENOL, FRAGRANCE (PARFUM), QUATERNIUM-80, SILK AMINO ACIDS, TETRASODIUM EDTA, ETHYLPARABEN, METHYLPARABEN, PHENOXYETHANOL, POTASSIUM BENZOATE, POTASSIUM SORBATE, PROPYLPARABEN, SODIUM BENZOATE, CITRONELLOL, HEXYL CINNAMAL, LIMONENE, LINALOOL\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eSpray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-asset\"\u003e\n\u003cdiv class=\"container pdp_mcp_content\" id=\"personalization_content_zone\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56077347651750,"sku":"ITS101002","price":8.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS101002.webp?v=1768418573"},{"product_id":"miracle-leave-in-product-fragrance-free-4oz-120ml","title":"It's a 10 Miracle Leave-in- Fragrance Free - 4oz\/120ml","description":"\u003cp\u003eSay goodbye to dull, damaged hair and hello to your hair care BFF, all the benefits of our Miracle Leave-In Product, now in fragrance free formula. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body.\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eNourishes hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThermal Protector\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps protect hair color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRestores Shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInhibits dry, damaged hair \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances hair natural body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePanthenol: A highly effective moisturizer, fortifier and anti-oxidant\u003c\/p\u003e\n\u003cp\u003eShea Butter: Helps soften strands and seal in hydration \u003c\/p\u003e\n\u003cp\u003eCoconut Oil: Helps moisturize hair and help tame frizz and add shine\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSpray evenly from mid shaft to ends on towel dried hair. Do not rinse. Comb through and style as desired.\u003c\/p\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56077347848358,"sku":"ITS101004","price":12.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/ITS101004.webp?v=1768851761"},{"product_id":"its-a-10-miracle-leave-in","title":"It's a 10 Miracle Leave-In","description":"\u003cp\u003eSay goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Product. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Product is full of natural ingredients, such as sunflower seed and green tea leaf extract and silk amino acids, to help bring out all hair types’ natural luster and shine. Soft, bouncy hair has never been easier!\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eNourishes hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThermal protector\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps protect hair color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRestores shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural UV protection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps replace lost proteins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances hair natural body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eGreen Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants\u003c\/p\u003e\n\u003cp\u003eSilk Amino Acids: Helps restore natural moisture balance while facilitating strength and shine\u003c\/p\u003e\n\u003cp\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/p\u003e\n\u003cp\u003ePanthenol: A highly effective moisturizer, fortifier and anti-oxidant\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eSpray evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.\u003c\/p\u003e\n\u003cp\u003epackaging may vary*\u003c\/p\u003e\n\u003ch3\u003eYour 10\/10 takes\u003c\/h3\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/Screenshot_2026-01-06_at_9.24.48_AM.png?v=1767709543\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/501270b760a14d8fb88499639317841d\/501270b760a14d8fb88499639317841d.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/UGC_widget_-_leave_in.png?v=1767705980\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/a7a3dabc75f048ac80f8003a2688f4d5\/a7a3dabc75f048ac80f8003a2688f4d5.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/a7110d1ed8da4c1189bd6fe50eac4690.thumbnail.0000000000.jpg?v=1762968238\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; 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height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/d34da30277a44dfca688c5fa2e8cb70d\/d34da30277a44dfca688c5fa2e8cb70d.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv data-lightbox-trigger=\"\" class=\"hover-video__media\"\u003e\n\u003cdiv data-lightbox-trigger=\"\" class=\"hover-video__media\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg aria-hidden=\"true\" height=\"48\" width=\"48\" viewbox=\"0 0 24 24\" class=\"play-icon\"\u003e\n    \u003cpath fill=\"currentColor\" d=\"M8 5v14l11-7z\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo style=\"width: 100%; height: 100%; object-fit: cover;\" autoplay=\"autoplay\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/Screenshot_2026-01-06_at_9.21.41_AM.png?v=1767709515\u0026amp;width=600\" preload=\"metadata\" muted=\"\" playsinline=\"\" class=\"hover-video__video\"\u003e\n  \n  \u003csource type=\"video\/mp4\" src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/6df3b69d0ba24bf58e3633d3aee05c52\/6df3b69d0ba24bf58e3633d3aee05c52.m3u8?v=0\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"It's a 10 Haircare","offers":[{"title":"4oz\/120ml","offer_id":56078742290598,"sku":"ITS101003","price":12.4,"currency_code":"CAD","in_stock":true},{"title":"10oz\/295.7ml","offer_id":56078742323366,"sku":"ITS101005","price":23.6,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1ml","offer_id":56078742257830,"sku":"ITS101001","price":8.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleLeave-In_all.webp?v=1768850380"},{"product_id":"its-a-10-miracle-moisture-daily-shampoo","title":"It's a 10 Miracle Moisture Daily Shampoo","description":"\u003cp\u003eOur Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is effective and intensely moisturizing and cleanses without damage.\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eHydrates hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight for everyday use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCuticle smoothing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMoisturizing Lather\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreamy texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances natural body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncreases shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves elasticity and strength\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishes hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eAcai Berry Extract: improves tensile strength and shine\u003c\/p\u003e\n\u003cp\u003eGinger: soothes distressed hair and scalp\u003c\/p\u003e\n\u003cp\u003ePomegranate: potent antioxidant containing vitamins A, C and E\u003c\/p\u003e\n\u003cp\u003eMoringa Extract: powerful antioxidant that beautifies the hair\u003c\/p\u003e\n\u003cp\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair with massaging motion. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's a 10 Haircare","offers":[{"title":"10oz\/295.7 ml","offer_id":56078758871206,"sku":"ITS102002","price":14.4,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1 ml","offer_id":56078758903974,"sku":"ITS102001","price":7.2,"currency_code":"CAD","in_stock":true},{"title":"33.8oz\/1 Liter","offer_id":56078758936742,"sku":"ITS102003","price":30.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleMoistureDailyShampoo.webp?v=1768851243"},{"product_id":"its-a-10-miracle-daily-conditioner","title":"It's a 10 Miracle Daily Conditioner","description":"\u003cp\u003eOur Miracle Daily Conditioner is a lifeline for dry, damaged, or colored hair. When combined with It’s a 10 Miracle Shampoo and Miracle Leave in, the results are absolutely gorgeous locks and the perfect complement to your daily routine.\u003c\/p\u003e\n\u003cp\u003ePlease note: This is not the miracle leave-in product. packaging may vary*\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eHelps restore moisture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImparts incredible softness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuild up free\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEvery day use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUV protection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps hydrate the scalp\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRestores shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps Infuse strength\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids: a concentrated dose of hair’s own natural protector\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eSilk Amino Acids: Helps restore natural moisture balance while facilitating strength and shine \u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply generously throughout the hair. Leave in for 2 to 5 minutes. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003eWarning: In the event of contact with the eyes, rinse thoroughly with water.\u003c\/p\u003e","brand":"It's a 10 Haircare","offers":[{"title":"10oz\/295.7ml","offer_id":56078762082470,"sku":"ITS103002","price":15.2,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1ml","offer_id":56078762049702,"sku":"ITS103001","price":7.2,"currency_code":"CAD","in_stock":true},{"title":"33.8oz\/LITER","offer_id":56078762016934,"sku":"ITS103003","price":32.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleDailyConditioner.webp?v=1768851531"},{"product_id":"its-a-10-miracle-hair-mask","title":"It's a 10 Miracle Hair Mask","description":"\u003cp\u003eIt's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. Flexible enough to be used as a daily conditioner and intensive enough to be used as a periodic deep-conditioning treatment.\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps restore moisture balance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps restore elasticity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSoftens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmoothes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImparts luminous shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances natural body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves color vibrance\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids: a concentrated dose of hair’s own natural protector\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin.\u003c\/p\u003e\n\u003cp\u003eApricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair\u003c\/p\u003e\n\u003cp\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eHow to: After shampooing, apply from root to tip. Leave in 3-15 minutes, then thoroughly rinse. For deep treatment apply with heat.\u003c\/p\u003e\n\u003cp\u003eStyling tip: The longer it stays on hair, the more it conditions - great for periodic deep conditioning, or daily use for stressed, dry, or damaged hair.\u003c\/p\u003e\n\u003ch3\u003eYour 10\/10 takes\u003c\/h3\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/UGC_widget_-_hair_mask.png?v=1767706046\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/b6dfb0ab8a464593b1c55725e6d13bb0\/b6dfb0ab8a464593b1c55725e6d13bb0.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/UGC_widget-_hair_mask_keratin_leave-in_h20_shield.png?v=1767706725\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/45a88cdee52c4e678422835d2cb3dd92\/45a88cdee52c4e678422835d2cb3dd92.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/eee677335b5341e99de547c252806a61.thumbnail.0000000000.jpg?v=1768838675\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/eee677335b5341e99de547c252806a61\/eee677335b5341e99de547c252806a61.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"It's a 10 Haircare","offers":[{"title":"8oz\/240ml","offer_id":56078765555878,"sku":"ITS104002","price":21.2,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1ml","offer_id":56078765588646,"sku":"ITS104001","price":7.2,"currency_code":"CAD","in_stock":false},{"title":"17.5oz\/517.5ml","offer_id":56078765621414,"sku":"ITS104003","price":31.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleHairMask.webp?v=1768852966"}],"url":"https:\/\/internationalbeauty.ca\/collections\/its-a-10-conditioning-collection-promotion.oembed","provider":"International Beauty","version":"1.0","type":"link"}