{"title":"IT'S A 10 Select Promotional Selection","description":null,"products":[{"product_id":"its-a-10-miracle-moisture-daily-shampoo","title":"It's a 10 Miracle Moisture Daily Shampoo","description":"\u003cp\u003eOur Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is effective and intensely moisturizing and cleanses without damage.\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eHydrates hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight for everyday use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCuticle smoothing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMoisturizing Lather\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreamy texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances natural body\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncreases shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves elasticity and strength\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishes hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eAcai Berry Extract: improves tensile strength and shine\u003c\/p\u003e\n\u003cp\u003eGinger: soothes distressed hair and scalp\u003c\/p\u003e\n\u003cp\u003ePomegranate: potent antioxidant containing vitamins A, C and E\u003c\/p\u003e\n\u003cp\u003eMoringa Extract: powerful antioxidant that beautifies the hair\u003c\/p\u003e\n\u003cp\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair with massaging motion. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's a 10 Haircare","offers":[{"title":"10oz\/295.7 ml","offer_id":56078758871206,"sku":"ITS102002","price":14.4,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1 ml","offer_id":56078758903974,"sku":"ITS102001","price":7.2,"currency_code":"CAD","in_stock":true},{"title":"33.8oz\/1 Liter","offer_id":56078758936742,"sku":"ITS102003","price":30.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleMoistureDailyShampoo.webp?v=1768851243"},{"product_id":"its-a-10-miracle-daily-conditioner","title":"It's a 10 Miracle Daily Conditioner","description":"\u003cp\u003eOur Miracle Daily Conditioner is a lifeline for dry, damaged, or colored hair. When combined with It’s a 10 Miracle Shampoo and Miracle Leave in, the results are absolutely gorgeous locks and the perfect complement to your daily routine.\u003c\/p\u003e\n\u003cp\u003ePlease note: This is not the miracle leave-in product. packaging may vary*\u003c\/p\u003e\n\u003ch3\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eHelps restore moisture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImparts incredible softness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuild up free\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEvery day use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUV protection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps hydrate the scalp\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRestores shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps Infuse strength\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids: a concentrated dose of hair’s own natural protector\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eSilk Amino Acids: Helps restore natural moisture balance while facilitating strength and shine \u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply generously throughout the hair. Leave in for 2 to 5 minutes. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003eWarning: In the event of contact with the eyes, rinse thoroughly with water.\u003c\/p\u003e","brand":"It's a 10 Haircare","offers":[{"title":"10oz\/295.7ml","offer_id":56078762082470,"sku":"ITS103002","price":15.2,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1ml","offer_id":56078762049702,"sku":"ITS103001","price":7.2,"currency_code":"CAD","in_stock":true},{"title":"33.8oz\/LITER","offer_id":56078762016934,"sku":"ITS103003","price":32.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleDailyConditioner.webp?v=1768851531"},{"product_id":"its-a-10-miracle-hair-mask","title":"It's a 10 Miracle Hair Mask","description":"\u003cp\u003eIt's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. 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To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids: a concentrated dose of hair’s own natural protector\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin.\u003c\/p\u003e\n\u003cp\u003eApricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair\u003c\/p\u003e\n\u003cp\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eHow to: After shampooing, apply from root to tip. Leave in 3-15 minutes, then thoroughly rinse. For deep treatment apply with heat.\u003c\/p\u003e\n\u003cp\u003eStyling tip: The longer it stays on hair, the more it conditions - great for periodic deep conditioning, or daily use for stressed, dry, or damaged hair.\u003c\/p\u003e\n\u003ch3\u003eYour 10\/10 takes\u003c\/h3\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/UGC_widget_-_hair_mask.png?v=1767706046\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/b6dfb0ab8a464593b1c55725e6d13bb0\/b6dfb0ab8a464593b1c55725e6d13bb0.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/UGC_widget-_hair_mask_keratin_leave-in_h20_shield.png?v=1767706725\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/45a88cdee52c4e678422835d2cb3dd92\/45a88cdee52c4e678422835d2cb3dd92.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__media\" data-lightbox-trigger=\"\"\u003e\n\u003cdiv class=\"hover-video__play\"\u003e\u003csvg class=\"play-icon\" viewbox=\"0 0 24 24\" width=\"48\" height=\"48\" aria-hidden=\"true\"\u003e\n    \u003cpath d=\"M8 5v14l11-7z\" fill=\"currentColor\"\u003e\u003c\/path\u003e\n  \u003c\/svg\u003e\u003c\/div\u003e\n\u003cvideo class=\"hover-video__video\" playsinline=\"\" muted=\"\" preload=\"metadata\" poster=\"\/\/itsa10haircare.com\/cdn\/shop\/files\/preview_images\/eee677335b5341e99de547c252806a61.thumbnail.0000000000.jpg?v=1768838675\u0026amp;width=600\" autoplay=\"autoplay\" style=\"width: 100%; height: 100%; object-fit: cover;\"\u003e\n  \n  \u003csource src=\"https:\/\/itsa10haircare.com\/cdn\/shop\/videos\/c\/vp\/eee677335b5341e99de547c252806a61\/eee677335b5341e99de547c252806a61.m3u8?v=0\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c!--video-placeholder--\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"It's a 10 Haircare","offers":[{"title":"8oz\/240ml","offer_id":56078765555878,"sku":"ITS104002","price":21.2,"currency_code":"CAD","in_stock":true},{"title":"2oz\/59.1ml","offer_id":56078765588646,"sku":"ITS104001","price":7.2,"currency_code":"CAD","in_stock":false},{"title":"17.5oz\/517.5ml","offer_id":56078765621414,"sku":"ITS104003","price":31.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/It_sa10MiracleHairMask.webp?v=1768852966"},{"product_id":"its-a-10-miracle-daily-shampoo-plus-keratin","title":"It's a 10 Miracle Daily Shampoo Plus Keratin","description":"\u003cp\u003eIt’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shield against environmental damage, and leaves hair bouncier and softer with every use. \u003c\/p\u003e\n\u003cp\u003ePackaging may vary*\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eKeratin Protein infused\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps restore moisture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncreases shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishes dry hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDecreases frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePreserves hair color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves elasticity \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProvides UV protection\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLocks out humidity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids an Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair with massaging motion. Rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003eStyling Tip: Work through hair using flat hands to avoid excessive tangles.  Rinse gently and thoroughly with warm water.\u003c\/p\u003e\n\u003cp\u003ePanthenol: a highly effective moisturizer, fortifier and anti-oxidant\u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"2oz\/59.1ml","offer_id":56568898486438,"sku":"ITS707005","price":9.0,"currency_code":"CAD","in_stock":false},{"title":"10oz\/295.7ml","offer_id":56568898519206,"sku":"ITS707006","price":17.0,"currency_code":"CAD","in_stock":true},{"title":"33.8oz\/1L","offer_id":56569087852710,"sku":"ITS707007","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/59.1ml_2oz_ITS707005.webp?v=1780516832"},{"product_id":"its-a-10-miracle-deep-conditioner-plus-keratin","title":"It's a 10 Miracle Deep Conditioner Plus Keratin","description":"\u003cp\u003eHealthy hair on the inside and out!\u003c\/p\u003e\n\u003cp\u003eIt’a 10 Miracle Deep Conditioner Plus Keratin helps reverse the effects of hair that’s been depleted of Keratin with a deep conditioning treatment that penetrates deep within the hair shaft to help restore structure, help seal the cuticle, and reveal shine.\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. \u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eKeratin Protein enriched\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps restore elasticity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuperior penetration\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps fortify the hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeeply Moisturizes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmooths\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent split ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUV Protection\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\n\u003cbr\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eKeratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine\u003c\/p\u003e\n\u003cp\u003eAloe Vera: provides intense soothing and protective moisture\u003c\/p\u003e\n\u003cp\u003eApricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair\u003c\/p\u003e\n\u003cp\u003eSweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWork through hair using flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. \u003c\/p\u003e\n\u003cp\u003eStyling Tip: Work through hair using flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. \u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"2oz\/59.1ml","offer_id":56568898617510,"sku":"ITS707008","price":9.0,"currency_code":"CAD","in_stock":false},{"title":"5oz\/148ml","offer_id":56568898650278,"sku":"ITS707009","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"17.5oz\/517.5ml","offer_id":56568898683046,"sku":"ITS707010","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/59.1ml_2oz_ITS707008.webp?v=1780516522"},{"product_id":"its-a-10-silk-express-miracle-conditioner","title":"It's a 10 Silk Express Miracle Conditioner","description":"\u003cp\u003eFew compounds deliver the luxe conditioning and weightless body of silk. Our Miracle Silk Express Conditioner is a silk infused daily conditioner helps leave hair ultra silky, smooth and shiny.\u003c\/p\u003e\n\u003ch4\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eUltra-silky formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps Improve elasticity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds Vibrance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProtein and collagen enriched \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUltra Shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps Fortify hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeep nourishing formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance\u003c\/p\u003e\n\u003cp\u003e Palm oil: rich in emollients and antioxidants will help cleanse and condition hair\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin.\u003c\/p\u003e\n\u003cp\u003eRed Raspberry Seed Oil: Filled with Vitamin E, this moisturizing antioxidant helps condition scalp and hair while also protecting against environmental damage and providing anti-inflammatory action against irritant\u003c\/p\u003e\n\u003cp\u003eWhite Mulberry Leaf Extract: gentle botanical oil used in the production of silk\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply generously throughout the hair. Leave in for 2 to 5 minutes. Rinse thoroughly. \u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"5oz\/148ml","offer_id":56568899338406,"sku":"ITS808006","price":17.5,"currency_code":"CAD","in_stock":true},{"title":"17.5oz\/517.5ml","offer_id":56568899371174,"sku":"ITS808007","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/148ml_5oz_ITS808006.webp?v=1780514340"},{"product_id":"its-a-10-silk-express-miracle-silk-daily-shampoo","title":"It's a 10 Silk Express Miracle Silk Daily Shampoo","description":"\u003cp\u003eGive hair the unbeatable softness and luster that comes with pure silk in every shampoo. It’s a 10 Haircare’s Silk Express Miracle Silk Shampoo helps fortify and nourish hair with the power of silk, in a formula light enough for everyday use.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cbr\u003e10 BENEFITS\u003cbr\u003e\n\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eEnhances silkiness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRestores vibrance\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNatural moisturizing ingredients\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProtects hair color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps deliver a youthful shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncreases shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves elasticity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishes hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances manageability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\n\u003cbr\u003eINGREDIENTS\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePlease be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.\u003c\/p\u003e\n\u003cp\u003eSunflower Seed Extract: a super light extract that helps soften and add shine.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance \u003c\/p\u003e\n\u003cp\u003eWhite Mulberry Leaf Extract: gentle botanical oil used in the production of silk.\u003c\/p\u003e\n\u003ch3\u003eHOW TO USE\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eGently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and re- peat if desired.\u003c\/p\u003e","brand":"IT'S A 10","offers":[{"title":"10oz\/295.7ml","offer_id":56568899600550,"sku":"ITS808004","price":17.0,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz\/1L","offer_id":56569123405990,"sku":"ITS808005","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/295.7ml_10oz_ITS808004.webp?v=1780514093"}],"url":"https:\/\/internationalbeauty.ca\/collections\/its-a-10-select-promotional-selection.oembed","provider":"International Beauty","version":"1.0","type":"link"}