{"title":"Kevin Murphy - CODE+ COLOR TUBES","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e+CODE’s smart \u003cstrong data-start=\"14\" data-end=\"31\"\u003eammonia-based\u003c\/strong\u003e permanent cream harnesses \u003cstrong data-start=\"58\" data-end=\"93\"\u003eKM.LAMELLAR skincare technology\u003c\/strong\u003e and organic argan oil to amplify shine and repair while protecting the fibre.\u003cbr data-start=\"171\" data-end=\"174\"\u003eIts \u003cstrong data-start=\"178\" data-end=\"204\"\u003evegan 91-shade palette\u003c\/strong\u003e delivers \u003cstrong data-start=\"214\" data-end=\"290\"\u003e150 % more even colour, up to 100 % grey coverage and 4–5 levels of lift\u003c\/strong\u003e in a single step.\u003c\/p\u003e","products":[{"product_id":"cm-hl12-0-12n-ultra-light-natural-100ml-3-3oz","title":"BLONDE HIGH.LIFT - 12.0\/12N ULTRA LIGHT NATURAL - 100ml\/3.3oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-4 text-center\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv style=\"padding-bottom: 56.25%; position: relative; overflow: hidden; height: auto; margin: 0px auto;\" class=\"vidjet-video-wrapper\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 10px;\" src=\"https:\/\/player.vidjet.io\/962da816-597b-4c10-8ed5-bb51c9f777a0\/1b05832b-a81c-489d-aca2-00c8a59b0393\" class=\"vidjet-embed-iframe\" frameborder=\"0\" allow=\"clipboard-read; clipboard-write; fullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eBLONDES WITH OPTIMUM LIFT, NEUTRALISATION AND PROTECTION\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-html\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-3 mw-lg-80 mx-lg-auto text-center d-none d-lg-block\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing KEVIN.MURPHY+BLONDE HIGH.LIFT, six high lift shades designed to achieve\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-light blonde\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eresults with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eoptimum lift\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eneutralisation\u003c\/span\u003e\u003c\/b\u003e, all while\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eprotecting the hair’s integrity\u003c\/span\u003e\u003c\/b\u003e, thanks to KM.ARGAN-SPHERE breakthrough technology.\u003cbr data-mce-fragment=\"1\"\u003eInspired by fashion, the selection of shade options offer a variety of blonde possibilities, giving licence to shine brightly and brilliantly\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eDescription \u0026amp; Benefits\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eS2ZkUmc2VI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BLONDE.HIGH.LIFT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing BLONDE HIGH.LIFT, the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to KM.ARGAN-SPHERE breakthrough technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 levels of lightening plus refining and toning in one easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a clear spectrum of blonde reflects on a 5 depth or higher, without use of lighteners and toners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Argan Oil aids in nourishing and revitalising the hair while adding shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKM.ARGAN-SPHERE technology creates a smooth viscosity with superior spreadability for fast, precise and even colour results on all hair textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakthrough FLORAL.ACCORD COMPLEX fragrance that neutralises ammonia with fresh, clean notes. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"row mt-3\" bis_skin_checked=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKM.ARGAN-SPHERE\u003c\/strong\u003e\u003cspan\u003e innovative pigment delivery system for fast, precise, long-lasting and uniform colour results while protecting hair integrity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\u003cspan\u003e certified with Ecocert aids in nourishing and revitalising the hair while adding shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Please be aware that ingredient lists may change. Please refer to the ingredient list on the product package for the most up to date list of ingredients.\u003c\/p\u003e\n\u003ch3\u003eHOW TO APPLY\u003c\/h3\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"mb-1 p-2\" bis_skin_checked=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMix BLONDE HIGH.LIFT SHADE with \u003c\/span\u003eCOLOR.ME\u003cspan\u003e ACTIVATORS with a Mixing Ratio of 1:2 following the usage guidelines below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/how-to-apply-table.png?v=1689701857\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":44144501948582,"sku":"KMY88240","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KMY88240.webp?v=1773953509"},{"product_id":"cm-hl12-1-12a-ultra-light-ash-100ml-3-3oz","title":"BLONDE HIGH.LIFT - 12.1\/12A ULTRA LIGHT ASH - 100ml\/3.3oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-4 text-center\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv style=\"padding-bottom: 56.25%; position: relative; overflow: hidden; height: auto; margin: 0px auto;\" class=\"vidjet-video-wrapper\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 10px;\" src=\"https:\/\/player.vidjet.io\/962da816-597b-4c10-8ed5-bb51c9f777a0\/1b05832b-a81c-489d-aca2-00c8a59b0393\" class=\"vidjet-embed-iframe\" frameborder=\"0\" allow=\"clipboard-read; clipboard-write; fullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eBLONDES WITH OPTIMUM LIFT, NEUTRALISATION AND PROTECTION\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-html\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-3 mw-lg-80 mx-lg-auto text-center d-none d-lg-block\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing KEVIN.MURPHY+BLONDE HIGH.LIFT, six high lift shades designed to achieve\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-light blonde\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eresults with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eoptimum lift\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eneutralisation\u003c\/span\u003e\u003c\/b\u003e, all while\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eprotecting the hair’s integrity\u003c\/span\u003e\u003c\/b\u003e, thanks to KM.ARGAN-SPHERE breakthrough technology.\u003cbr data-mce-fragment=\"1\"\u003eInspired by fashion, the selection of shade options offer a variety of blonde possibilities, giving licence to shine brightly and brilliantly\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eDescription \u0026amp; Benefits\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eS2ZkUmc2VI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BLONDE.HIGH.LIFT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing BLONDE HIGH.LIFT, the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to KM.ARGAN-SPHERE breakthrough technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 levels of lightening plus refining and toning in one easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a clear spectrum of blonde reflects on a 5 depth or higher, without use of lighteners and toners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Argan Oil aids in nourishing and revitalising the hair while adding shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKM.ARGAN-SPHERE technology creates a smooth viscosity with superior spreadability for fast, precise and even colour results on all hair textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakthrough FLORAL.ACCORD COMPLEX fragrance that neutralises ammonia with fresh, clean notes. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"row mt-3\" bis_skin_checked=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKM.ARGAN-SPHERE\u003c\/strong\u003e\u003cspan\u003e innovative pigment delivery system for fast, precise, long-lasting and uniform colour results while protecting hair integrity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\u003cspan\u003e certified with Ecocert aids in nourishing and revitalising the hair while adding shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Please be aware that ingredient lists may change. Please refer to the ingredient list on the product package for the most up to date list of ingredients.\u003c\/p\u003e\n\u003ch3\u003eHOW TO APPLY\u003c\/h3\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"mb-1 p-2\" bis_skin_checked=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMix BLONDE HIGH.LIFT SHADE with \u003c\/span\u003eCOLOR.ME\u003cspan\u003e ACTIVATORS with a Mixing Ratio of 1:2 following the usage guidelines below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/how-to-apply-table.png?v=1689701857\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":44144502014118,"sku":"KMY88241","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KMY88241.webp?v=1773953506"},{"product_id":"cm-hl12-18-12av-ultra-light-ash-violet-100ml-3-3oz","title":"BLONDE HIGH.LIFT - 12.18\/12AV ULTRA LIGHT ASH VIOLET - 100ml\/3.3oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-4 text-center\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv style=\"padding-bottom: 56.25%; position: relative; overflow: hidden; height: auto; margin: 0px auto;\" class=\"vidjet-video-wrapper\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 10px;\" src=\"https:\/\/player.vidjet.io\/962da816-597b-4c10-8ed5-bb51c9f777a0\/1b05832b-a81c-489d-aca2-00c8a59b0393\" class=\"vidjet-embed-iframe\" frameborder=\"0\" allow=\"clipboard-read; clipboard-write; fullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eBLONDES WITH OPTIMUM LIFT, NEUTRALISATION AND PROTECTION\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-html\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-3 mw-lg-80 mx-lg-auto text-center d-none d-lg-block\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing KEVIN.MURPHY+BLONDE HIGH.LIFT, six high lift shades designed to achieve\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-light blonde\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eresults with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eoptimum lift\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eneutralisation\u003c\/span\u003e\u003c\/b\u003e, all while\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eprotecting the hair’s integrity\u003c\/span\u003e\u003c\/b\u003e, thanks to KM.ARGAN-SPHERE breakthrough technology.\u003cbr data-mce-fragment=\"1\"\u003eInspired by fashion, the selection of shade options offer a variety of blonde possibilities, giving licence to shine brightly and brilliantly\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eDescription \u0026amp; Benefits\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eS2ZkUmc2VI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BLONDE.HIGH.LIFT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing BLONDE HIGH.LIFT, the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to KM.ARGAN-SPHERE breakthrough technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 levels of lightening plus refining and toning in one easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a clear spectrum of blonde reflects on a 5 depth or higher, without use of lighteners and toners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Argan Oil aids in nourishing and revitalising the hair while adding shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKM.ARGAN-SPHERE technology creates a smooth viscosity with superior spreadability for fast, precise and even colour results on all hair textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakthrough FLORAL.ACCORD COMPLEX fragrance that neutralises ammonia with fresh, clean notes. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"row mt-3\" bis_skin_checked=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKM.ARGAN-SPHERE\u003c\/strong\u003e\u003cspan\u003e innovative pigment delivery system for fast, precise, long-lasting and uniform colour results while protecting hair integrity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\u003cspan\u003e certified with Ecocert aids in nourishing and revitalising the hair while adding shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Please be aware that ingredient lists may change. Please refer to the ingredient list on the product package for the most up to date list of ingredients.\u003c\/p\u003e\n\u003ch3\u003eHOW TO APPLY\u003c\/h3\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"mb-1 p-2\" bis_skin_checked=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMix BLONDE HIGH.LIFT SHADE with \u003c\/span\u003eCOLOR.ME\u003cspan\u003e ACTIVATORS with a Mixing Ratio of 1:2 following the usage guidelines below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/how-to-apply-table.png?v=1689701857\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":44144502046886,"sku":"KMY88243","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KMY88243.webp?v=1773953595"},{"product_id":"cm-hl12-21-12ba-ultra-light-beige-ash-100ml-3-3oz","title":"BLONDE HIGH.LIFT - 12.21\/12BA ULTRA LIGHT BEIGE ASH - 100ml\/3.3oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-4 text-center\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv style=\"padding-bottom: 56.25%; position: relative; overflow: hidden; height: auto; margin: 0px auto;\" class=\"vidjet-video-wrapper\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 10px;\" src=\"https:\/\/player.vidjet.io\/962da816-597b-4c10-8ed5-bb51c9f777a0\/1b05832b-a81c-489d-aca2-00c8a59b0393\" class=\"vidjet-embed-iframe\" frameborder=\"0\" allow=\"clipboard-read; clipboard-write; fullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eBLONDES WITH OPTIMUM LIFT, NEUTRALISATION AND PROTECTION\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-html\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-3 mw-lg-80 mx-lg-auto text-center d-none d-lg-block\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing KEVIN.MURPHY+BLONDE HIGH.LIFT, six high lift shades designed to achieve\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-light blonde\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eresults with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eoptimum lift\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eneutralisation\u003c\/span\u003e\u003c\/b\u003e, all while\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eprotecting the hair’s integrity\u003c\/span\u003e\u003c\/b\u003e, thanks to KM.ARGAN-SPHERE breakthrough technology.\u003cbr data-mce-fragment=\"1\"\u003eInspired by fashion, the selection of shade options offer a variety of blonde possibilities, giving licence to shine brightly and brilliantly\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eDescription \u0026amp; Benefits\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eS2ZkUmc2VI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BLONDE.HIGH.LIFT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing BLONDE HIGH.LIFT, the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to KM.ARGAN-SPHERE breakthrough technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 levels of lightening plus refining and toning in one easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a clear spectrum of blonde reflects on a 5 depth or higher, without use of lighteners and toners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Argan Oil aids in nourishing and revitalising the hair while adding shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKM.ARGAN-SPHERE technology creates a smooth viscosity with superior spreadability for fast, precise and even colour results on all hair textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakthrough FLORAL.ACCORD COMPLEX fragrance that neutralises ammonia with fresh, clean notes. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"row mt-3\" bis_skin_checked=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKM.ARGAN-SPHERE\u003c\/strong\u003e\u003cspan\u003e innovative pigment delivery system for fast, precise, long-lasting and uniform colour results while protecting hair integrity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\u003cspan\u003e certified with Ecocert aids in nourishing and revitalising the hair while adding shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Please be aware that ingredient lists may change. Please refer to the ingredient list on the product package for the most up to date list of ingredients.\u003c\/p\u003e\n\u003ch3\u003eHOW TO APPLY\u003c\/h3\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"mb-1 p-2\" bis_skin_checked=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMix BLONDE HIGH.LIFT SHADE with \u003c\/span\u003eCOLOR.ME\u003cspan\u003e ACTIVATORS with a Mixing Ratio of 1:2 following the usage guidelines below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/how-to-apply-table.png?v=1689701857\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":44144502079654,"sku":"KMY88242","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KMY88242.webp?v=1773953658"},{"product_id":"cm-hl12-81-12va-ultra-light-violet-ash-100ml-3-3oz","title":"BLONDE HIGH.LIFT - 12.81\/12VA ULTRA LIGHT VIOLET ASH - 100ml\/3.3oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-4 text-center\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv style=\"padding-bottom: 56.25%; position: relative; overflow: hidden; height: auto; margin: 0px auto;\" class=\"vidjet-video-wrapper\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 10px;\" src=\"https:\/\/player.vidjet.io\/962da816-597b-4c10-8ed5-bb51c9f777a0\/1b05832b-a81c-489d-aca2-00c8a59b0393\" class=\"vidjet-embed-iframe\" frameborder=\"0\" allow=\"clipboard-read; clipboard-write; fullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eBLONDES WITH OPTIMUM LIFT, NEUTRALISATION AND PROTECTION\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-html\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-3 mw-lg-80 mx-lg-auto text-center d-none d-lg-block\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing KEVIN.MURPHY+BLONDE HIGH.LIFT, six high lift shades designed to achieve\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-light blonde\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eresults with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eoptimum lift\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eneutralisation\u003c\/span\u003e\u003c\/b\u003e, all while\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eprotecting the hair’s integrity\u003c\/span\u003e\u003c\/b\u003e, thanks to KM.ARGAN-SPHERE breakthrough technology.\u003cbr data-mce-fragment=\"1\"\u003eInspired by fashion, the selection of shade options offer a variety of blonde possibilities, giving licence to shine brightly and brilliantly\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eDescription \u0026amp; Benefits\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eS2ZkUmc2VI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BLONDE.HIGH.LIFT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing BLONDE HIGH.LIFT, the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to KM.ARGAN-SPHERE breakthrough technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 levels of lightening plus refining and toning in one easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a clear spectrum of blonde reflects on a 5 depth or higher, without use of lighteners and toners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Argan Oil aids in nourishing and revitalising the hair while adding shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKM.ARGAN-SPHERE technology creates a smooth viscosity with superior spreadability for fast, precise and even colour results on all hair textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakthrough FLORAL.ACCORD COMPLEX fragrance that neutralises ammonia with fresh, clean notes. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"row mt-3\" bis_skin_checked=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKM.ARGAN-SPHERE\u003c\/strong\u003e\u003cspan\u003e innovative pigment delivery system for fast, precise, long-lasting and uniform colour results while protecting hair integrity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\u003cspan\u003e certified with Ecocert aids in nourishing and revitalising the hair while adding shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Please be aware that ingredient lists may change. Please refer to the ingredient list on the product package for the most up to date list of ingredients.\u003c\/p\u003e\n\u003ch3\u003eHOW TO APPLY\u003c\/h3\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"mb-1 p-2\" bis_skin_checked=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMix BLONDE HIGH.LIFT SHADE with \u003c\/span\u003eCOLOR.ME\u003cspan\u003e ACTIVATORS with a Mixing Ratio of 1:2 following the usage guidelines below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/how-to-apply-table.png?v=1689701857\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":44144502112422,"sku":"KMY88244","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KMY88244.webp?v=1773953702"},{"product_id":"cm-hl12-91-12m-ultra-light-matte-100ml-3-3oz","title":"BLONDE HIGH.LIFT - 12.9\/12M ULTRA LIGHT MATTE - 100ml\/3.3oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-4 text-center\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv style=\"padding-bottom: 56.25%; position: relative; overflow: hidden; height: auto; margin: 0px auto;\" class=\"vidjet-video-wrapper\"\u003e\u003ciframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 10px;\" src=\"https:\/\/player.vidjet.io\/962da816-597b-4c10-8ed5-bb51c9f777a0\/1b05832b-a81c-489d-aca2-00c8a59b0393\" class=\"vidjet-embed-iframe\" frameborder=\"0\" allow=\"clipboard-read; clipboard-write; fullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eBLONDES WITH OPTIMUM LIFT, NEUTRALISATION AND PROTECTION\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-html\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"p-3 mw-lg-80 mx-lg-auto text-center d-none d-lg-block\" data-mce-fragment=\"1\" bis_skin_checked=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing KEVIN.MURPHY+BLONDE HIGH.LIFT, six high lift shades designed to achieve\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eultra-light blonde\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eresults with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eoptimum lift\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eneutralisation\u003c\/span\u003e\u003c\/b\u003e, all while\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eprotecting the hair’s integrity\u003c\/span\u003e\u003c\/b\u003e, thanks to KM.ARGAN-SPHERE breakthrough technology.\u003cbr data-mce-fragment=\"1\"\u003eInspired by fashion, the selection of shade options offer a variety of blonde possibilities, giving licence to shine brightly and brilliantly\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003eDescription \u0026amp; Benefits\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eS2ZkUmc2VI\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT BLONDE.HIGH.LIFT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing BLONDE HIGH.LIFT, the first product in the new KEVIN.MURPHY+BLONDE range, featuring 6 high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to KM.ARGAN-SPHERE breakthrough technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUp to 5 levels of lightening plus refining and toning in one easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a clear spectrum of blonde reflects on a 5 depth or higher, without use of lighteners and toners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Argan Oil aids in nourishing and revitalising the hair while adding shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKM.ARGAN-SPHERE technology creates a smooth viscosity with superior spreadability for fast, precise and even colour results on all hair textures\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreakthrough FLORAL.ACCORD COMPLEX fragrance that neutralises ammonia with fresh, clean notes. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"row mt-3\" bis_skin_checked=\"1\"\u003eINGREDIENTS\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKM.ARGAN-SPHERE\u003c\/strong\u003e\u003cspan\u003e innovative pigment delivery system for fast, precise, long-lasting and uniform colour results while protecting hair integrity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e\u003cspan\u003e certified with Ecocert aids in nourishing and revitalising the hair while adding shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Please be aware that ingredient lists may change. Please refer to the ingredient list on the product package for the most up to date list of ingredients.\u003c\/p\u003e\n\u003ch3\u003eHOW TO APPLY\u003c\/h3\u003e\n\u003cdiv class=\"experience-component experience-commerce_assets-wysiwyg\" bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"mb-1 p-2\" bis_skin_checked=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMix BLONDE HIGH.LIFT SHADE with \u003c\/span\u003eCOLOR.ME\u003cspan\u003e ACTIVATORS with a Mixing Ratio of 1:2 following the usage guidelines below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/how-to-apply-table.png?v=1689701857\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":44144502145190,"sku":"KMY88245","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KMY88245.webp?v=1773953750"},{"product_id":"code-7-00-7nn-medium-blonde-natural-intense-100ml","title":"CODE+ - 7.0\/7NN - MEDIUM BLONDE NATURAL INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45890081063078,"sku":"KMY860700","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_7NN_7.0.webp?v=1773779219"},{"product_id":"code-10-0-10n-platinum-blonde-natural-100ml","title":"CODE+ - 10.0\/10N - PLATINUM BLONDE NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938460295334,"sku":"KMY861010","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_10N_10.0.webp?v=1773787334"},{"product_id":"code-10-00-10nn-platinum-blonde-natural-intense-100ml","title":"CODE+ - 10.00\/10NN - PLATINUM BLONDE NATURAL INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938460328102,"sku":"KMY8610100","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_10NN_10.00.webp?v=1773779602"},{"product_id":"code-10-03-10ng-platinum-blonde-natural-gold-100ml","title":"CODE+ - 10.03\/10NG - PLATINUM BLONDE NATURAL GOLD - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938460360870,"sku":"KMY861003","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_10NG_10.03.webp?v=1773787366"},{"product_id":"code-10-1-10a-platinum-blonde-ash-100ml","title":"CODE+ - 10.1\/10A - PLATINUM BLONDE ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938460393638,"sku":"KMY86101","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_10A_10.1.webp?v=1773779527"},{"product_id":"code-10-13-10ag-platinum-blonde-ash-gold-100ml","title":"CODE+ - 10.13\/10AG - PLATINUM BLONDE ASH GOLD - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938460426406,"sku":"KMY861013","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_10AG_10.13.webp?v=1773779552"},{"product_id":"code-10-18-10av-platium-blonde-ash-violet-100ml","title":"CODE+ - 10.18\/10AV - PLATIUM BLONDE ASH VIOLET - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461311142,"sku":"KMY861018","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_10AV_10.18.webp?v=1773779579"},{"product_id":"code-10-38-10gv-platinum-blonde-gold-violet-100ml","title":"CODE+ - 10.38\/10GV - PLATINUM BLONDE GOLD VIOLET - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461343910,"sku":"KMY861038","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_WARM_SHADE_10GV_10.38.webp?v=1773953304"},{"product_id":"code-10-8-10v-platinum-blonde-violet-100ml","title":"CODE+ - 10.8\/10V - PLATINUM BLONDE VIOLET - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461409446,"sku":"KMY86108","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_10V_10.8.webp?v=1773779658"},{"product_id":"code-10-81-10va-platium-blonde-violet-ash-100ml","title":"CODE+ - 10.81\/10VA - PLATINUM BLONDE VIOLET ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461442214,"sku":"KMY861081","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_10VA_10.81.webp?v=1773779664"},{"product_id":"code-2-0-2n-black-natural-100ml","title":"CODE+ - 2.0\/2N - BLACK NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461474982,"sku":"KMY86020","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_2N_2.0.webp?v=1773781372"},{"product_id":"code-3-0-3n-dark-brown-natural-100ml","title":"CODE+ - 3.0\/3N - DARK BROWN NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461540518,"sku":"KMY86030","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_3N_3.0.webp?v=1773781659"},{"product_id":"code-3-00-3nn-dark-brown-natural-intense-100ml","title":"CODE+ - 3.0\/3NN - DARK BROWN NATURAL INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461606054,"sku":"KMY860300","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_3NN_3.0.webp?v=1773774316"},{"product_id":"code-3-7-3ch-dark-brown-chocolate-100ml","title":"CODE+ - 3.7\/3ch - DARK BROWN CHOCOLATE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461638822,"sku":"KMY86037","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_3ch_3.7.webp?v=1773781575"},{"product_id":"code-4-0-4n-medium-brown-natural-100ml","title":"CODE+ - 4.0\/4N - MEDIUM BROWN NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461704358,"sku":"KMY86040","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_4N_4.0.webp?v=1773786110"},{"product_id":"code-4-00-4nn-medium-brown-natural-intense-100ml","title":"CODE+ - 4.0\/4NN - MEDIUM BROWN NATURAL INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461769894,"sku":"KMY860400","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_4NN_4.0.webp?v=1773774371"},{"product_id":"code-4-21-4ba-medium-brown-beige-ash-100ml","title":"CODE+ - 4.21\/4BA - MEDIUM BROWN BEIGE ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461802662,"sku":"KMY860421","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_4BA_4.21.webp?v=1773781693"},{"product_id":"code-4-7-4ch-medium-brown-chocolate-intense-100ml","title":"CODE+ - 4.7\/4ch - MEDIUM BROWN CHOCOLATE INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461835430,"sku":"KMY86047","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_4ch_4.7.webp?v=1773781736"},{"product_id":"code-4-75-4chm-medium-brown-chocolate-mahogany-100ml","title":"CODE+ - 4.75\/4chM - MEDIUM BROWN CHOCOLATE MAHOGANY - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461868198,"sku":"KMY860475","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_4chM_4.75.webp?v=1773781768"},{"product_id":"code-4-8-4v-medium-brown-violet-100ml","title":"CODE+ - 4.8\/4V - MEDIUM BROWN VIOLET - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461900966,"sku":"KMY86048","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_4V_4.8.webp?v=1773775280"},{"product_id":"code-5-0-5n-light-brown-natural-100ml","title":"CODE+ - 5.0\/5N - LIGHT BROWN NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461933734,"sku":"KMY86050","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_5N_5.0.webp?v=1773786258"},{"product_id":"code-5-00-5nn-light-brown-natural-intense-100ml","title":"CODE+ - 5.0\/5NN - LIGHT BROWN NATURAL INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938461966502,"sku":"KMY860500","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_5NN_5.0.webp?v=1773775400"},{"product_id":"code-5-1-5a-light-brown-ash-100ml","title":"CODE+ - 5.1\/5A - LIGHT BROWN ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462032038,"sku":"KMY86051","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_5A_5.1.webp?v=1773775328"},{"product_id":"code-5-21-5ba-light-beige-ash-100ml","title":"CODE+ - 5.21\/5BA - LIGHT BEIGE ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462064806,"sku":"KMY860521","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_5BA_5.21.webp?v=1773786144"},{"product_id":"code-5-5-5m-light-brown-mahogany-100ml","title":"CODE+ - 5.5\/5M - LIGHT BROWN MAHOGANY - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462130342,"sku":"KMY86055","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_5M_5.5.webp?v=1773775364"},{"product_id":"code-5-6-5r-light-brown-red-100ml","title":"CODE+ - 5.6\/5R - LIGHT BROWN RED - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462163110,"sku":"KMY86056","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_WARM_SHADE_5R_5.6.webp?v=1773871844"},{"product_id":"code-5-7-5ch-light-brown-chocolate-100ml","title":"CODE+ - 5.7\/5ch - LIGHT BROWN CHOCOLATE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462195878,"sku":"KMY86057","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_5ch_5.7.webp?v=1773786187"},{"product_id":"code-5-77-5chch-light-brown-chocolate-intense-100ml","title":"CODE+ - 5.77\/5chch - LIGHT BROWN CHOCOLATE INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462228646,"sku":"KMY860577","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_5chch_5.77.webp?v=1773786225"},{"product_id":"code-6-0-6n-dark-blonde-natural-100ml","title":"CODE+ - 6.0\/6N - DARK BLONDE NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462261414,"sku":"KMY86060","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_6N_6.0.webp?v=1773786489"},{"product_id":"code-6-00-6nn-dark-blonde-natural-intense-100ml","title":"CODE+ - 6.0\/6NN - DARK BLONDE NATURAL INTENSE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462294182,"sku":"KMY860600","price":14.2,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_6NN_6.0.webp?v=1773779070"},{"product_id":"code-6-1-6a-dark-blonde-ash-100ml","title":"CODE+ - 6.1\/6A - DARK BLONDE ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462589094,"sku":"KMY86061","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_6A_6.1.webp?v=1773775459"},{"product_id":"code-6-21-6ba-dark-blonde-beige-ash-100ml","title":"CODE+ - 6.21\/6BA - DARK BLONDE BEIGE ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462654630,"sku":"KMY860621","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_6BA_6.21.webp?v=1773786296"},{"product_id":"code-6-3-6g-dark-blonde-gold-100ml","title":"CODE+ - 6.3\/6G - DARK BLONDE GOLD - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462687398,"sku":"KMY86063","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_WARM_SHADE_6G_6.3.webp?v=1773871927"},{"product_id":"code-6-4-6c-dark-blonde-copper-100ml","title":"CODE+ - 6.4\/6C - DARK BLONDE COPPER - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462720166,"sku":"KMY86064","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_WARM_SHADE_6C_6.4.webp?v=1773871887"},{"product_id":"code-6-5-6m-dark-blonde-mahogany-100ml","title":"CODE+ - 6.5\/6M - DARK BLONDE MAHOGANY - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462752934,"sku":"KMY86065","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_6M_6.5.webp?v=1773775487"},{"product_id":"code-6-65-6rm-dark-blonde-red-mahogany-100ml","title":"CODE+ - 6.65\/6RM - DARK BLONDE RED MAHOGANY - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462785702,"sku":"KMY860665","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_WARM_SHADE_6RM_6.65.webp?v=1773871974"},{"product_id":"code-6-7-6ch-dark-blonde-chocolate-100ml","title":"CODE+ - 6.7\/6ch - DARK BLONDE CHOCOLATE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462818470,"sku":"KMY86067","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_6ch_6.7.webp?v=1773786328"},{"product_id":"code-6-73-6chg-dark-blonde-chocolate-gold-100ml","title":"CODE+ - 6.73\/6chG - DARK BLONDE CHOCOLATE GOLD - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462884006,"sku":"KMY860673","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_6chG_6.73.webp?v=1773786413"},{"product_id":"code-6-75-6chm-dark-blonde-chocolate-mahogany-100ml","title":"CODE+ - 6.75\/6chM - DARK BLONDE CHOCOLATE MAHOGANY - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462916774,"sku":"KMY860675","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_6chM_6.75.webp?v=1773786459"},{"product_id":"code-6-77-6chch-dark-blonde-chocolate-intense-100ml","title":"CODE+ - 6.77\/6chch - DARK BLONDE CHOCOLATE INTENSE- 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938462982310,"sku":"KMY860677","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_6chch_6.77.webp?v=1773786364"},{"product_id":"code-6-8-6v-dark-blonde-violet-100ml","title":"CODE+ - 6.8\/6V - DARK BLONDE VIOLET - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938463015078,"sku":"KMY86068","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_6V_6.8.webp?v=1773779101"},{"product_id":"code-6-9-6mt-dark-blonde-matte-100ml","title":"CODE+ - 6.9\/6mt- DARK BLONDE MATTE - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938463047846,"sku":"KMY86069","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_6mt_6.9.webp?v=1773779008"},{"product_id":"code-7-0-7n-medium-blonde-natural-100ml","title":"CODE+ - 7.0\/7N - MEDIUM BLONDE NATURAL - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938463080614,"sku":"KMY86070","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_NATURAL_SHADE_7N_7.0.webp?v=1773786778"},{"product_id":"code-7-1-7a-medium-blonde-ash-100ml","title":"CODE+ - 7.1\/7A - MEDIUM BLONDE ASH - 100ml","description":"\u003cstyle\u003e\n    .flipbook-button {\n        display: inline-block;\n        background-color: black;\n        color: white !important;\n        padding: 10px 20px;\n        text-decoration: none !important;\n        border-radius: 40px;\n        margin: 10px 10px 10px 0;\n        font-weight: bold;\n        transition: background-color 0.3s ease;\n    }\n    \n    .flipbook-button:hover {\n        background-color: #333;\n        color: white !important;\n        text-decoration: none !important;\n    }\n    \n    .active-component {\n        margin-bottom: 40px;\n    }\n    \n    .active-component p {\n        margin-bottom: 10px;\n    }\n    \n    .active-component p strong {\n        margin-top: 5px;\n        display: block;\n    }\n    \n    .active-component ul {\n        margin-top: 5px;\n        margin-bottom: 20px;\n    }\n    \n    .active-component h4 {\n        margin-bottom: 15px;\n    }\n    \u003c\/style\u003e\n\u003cp class=\"logo\"\u003e\u003cimg alt=\"KEVIN MURPHY CODE LOGO\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/KEVINMURPHY_CODE_LOGO-BLACK.png?v=1737498493\" width=\"384\" height=\"86\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"intro-section\"\u003e\n\u003ch1\u003eTHE NEW CODE OF COLOUR\u003c\/h1\u003e\n\u003cp class=\"intro-text\"\u003e\u003cstrong\u003eSTEP INTO A NEW ERA OF PERFORMANCE.\u003c\/strong\u003e\u003cbr\u003eINTRODUCING THE SMART PERMANENT HAIR COLOUR\u003cbr\u003ePOWERED BY SKINCARE TECHNOLOGY, MARKING A NEW\u003cbr\u003eERA OF HIGH-PERFORMING, MODERN COLOUR.\u003c\/p\u003e\n\u003ca href=\"https:\/\/digital.ibss.ca\/books\/xzze\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eSWATCH CHART\u003c\/a\u003e \u003ca href=\"https:\/\/digital.ibss.ca\/books\/zztq\/#p=1\" class=\"flipbook-button\" target=\"_blank\"\u003eWALL CHART\u003c\/a\u003e \u003ca href=\"https:\/\/internationalbeauty.ca\/pages\/plus-code-kevin-murphy\" class=\"flipbook-button\" target=\"_blank\"\u003eEDUCATIONAL VIDEOS\u003c\/a\u003e\n\u003cp\u003e91 high-performing SHADES that bring the latest trends from fashion\u003cbr\u003erunways and editorial landscape through rich, modern, illuminated\u003cbr\u003ecolours that are lit from within.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/power.webp?v=1737520951\" alt=\"Power Demonstration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-section\"\u003e\n\u003ch2\u003eKM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE\u003c\/h2\u003e\n\u003cp\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems.\u003c\/p\u003e\n\u003cp\u003eThe word \u003cstrong\u003elamellas\u003c\/strong\u003e means layers. Inside the formula, fine and alternating layers (lamellas) are found around oil droplets, forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present.\u003c\/p\u003e\n\u003cp\u003eThis exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003cdiv class=\"results\"\u003e\n\u003ch2\u003eTHE RESULTS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImproved colour evenness\u003c\/li\u003e\n\u003cli\u003eElevated vibrancy\u003c\/li\u003e\n\u003cli\u003eIncreased colour durability\u003c\/li\u003e\n\u003cli\u003eEnhanced shine and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"technology-plus\"\u003e\n\u003ch3\u003e+TECHNOLOGY\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/technology.webp?v=1737521130\" alt=\"Technology Illustration\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-actives\"\u003e\n\u003ch2\u003eKEY ACTIVES\u003c\/h2\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eANTI-METAL AGENT\u003c\/h4\u003e\n\u003cp\u003eOnce in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not modified, they can modify the colour outcome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlock stunning vibrant and consistently dependable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eCOLOUR.IGNITE COMPLEX\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/h4\u003e\n\u003cp\u003eHighly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances colour vibrancy, brightness, and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"active-component\"\u003e\n\u003ch4\u003eFLORAL.ACCORD COMPLEX\u003c\/h4\u003e\n\u003cp\u003eInnovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESULT:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralising fragrance that enhances the in-salon experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-section\"\u003e\n\u003ch3 class=\"p2\"\u003e\u003cstrong\u003eFAQ: CODE BACKGROUND \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS KEVIN.MURPHY VENTURING INTO THE WORLD OF AMMONIA-BASED COLOUR WITH THE LAUNCH OF CODE?\u003c\/strong\u003e\u003cbr\u003eAt KEVIN.MURPHY, our mission has always been to be the ultimate partner for colourists. That's why we set out to complete our toolkit with an ammonia-based colour that not only offers choice and innovation but also provides a comprehensive solution for every colourist, regardless of their preferences. Having discovered an innovative technology inspired by skincare and developed a formula that perfectly aligns with our commitment to delivering high-performing products that care for both hair and the environment, we are now fully prepared to launch CODE, our new ammonia colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT KIND OF COLOUR RESULTS DOES CODE OFFER \u0026amp; HOW DO THESE DIFFER FROM THE OTHER KEVIN.MURPHY COLOUR RANGES?\u003c\/strong\u003e\u003cbr\u003eEach colour line has distinct characteristics that work together harmoniously to create a complete and balanced colour range. These lines are designed to be unique from each other and high-performing, making them ideal for all salons. CODE, our permanent colour, utilises skincare-inspired technology to deliver rich, illuminated modern colour that appears lit from within. COLOR.ME is an ammonia-free permanent colour, crafted with naturally derived ingredients, perfect for clients who prioritise gentle formulation. COLOR.ME GLOSS is a demi-permanent acidic colour that offers luminous, shiny colours while strengthening the hair. It is ideal for finishing and refining all hair types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE REASON BEHIND THE IMPROVEMENT OF COLOUR EVENNESS?\u003c\/strong\u003e\u003cbr\u003eThe KM.LAMELLAR technology enhances the precision of pigment delivery. Combined with an ANTI-METAL AGENT, which neutralises metals typically found in the hair that can interfere with the colouring process, this improves the reliability and evenness of the colour results.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IS THE IMPROVEMENT IN COLOUR INTENSITY ACHIEVED?\u003c\/strong\u003e\u003cbr\u003eThe advanced delivery system created by the KM.LAMELLAR technology offers an improved pigment delivery. When combined with the action of the repairing oil, which helps to seal the hair fibre, the cuticle becomes smoother and enhances colour reflection, resulting in increased colour vibrancy and intensity. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES and made of highly reflective colour molecules, enhances colour brightness and longevity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE COLOUR DURABILITY INCREASE?\u003c\/strong\u003e\u003cbr\u003eThe Argan Oil nourishes, revitalises, and helps seal the hair fibre, improving the hair quality and helping to lock the colour inside for better colour retention and durability. In addition, the COLOUR.IGNITE COMPLEX, present in certain CODE SHADES, can effectively lock the dyes inside the hair fibre thanks to the positive charge of its molecules that seamlessly glues to the negative charge of the hair fibre, resulting in longer-lasting colour.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT MAKES THE SHINE \u0026amp; REPAIR IMPROVE ON HAIR COLOURED WITH CODE?\u003c\/strong\u003e\u003cbr\u003eThe organic Argan Oil nourishes, revitalises, and helps to seal the hair fibre. This action, powered by KM.LAMELLAR technology, improves the delivery precision of the caring actives through the hair strand, resulting in enhanced hair quality after the colour service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE TECHNOLOGY\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eKM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. It is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent, and effective results, regardless of the client's hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IS IT CALLED KM.LAMELLAR TECHNOLOGY?\u003c\/strong\u003e\u003cbr\u003eThe word \"Lamellas\" means layers. Inside the formula, fine and alternating layers (Lamellas) are found around oil droplets forming an innovative emulsion arrangement where dyes, repairing actives, and a powerful anti-metal agent are also present. This is an innovative and exclusive emulsion that improves the homogeneity of the application while improving the precision and release control of dyes and care actives through the hair strand, regardless of the different needs this hair strand may have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE HAVE THE OXIDATION DELAY FUNCTION?\u003c\/strong\u003e\u003cbr\u003eCODE does not have COLOR.ME oxidation delay function. Instead, CODE is powered by the exclusive KM.LAMELLAR technology, a ground-breaking technology designed to improve the delivery of dye and the care properties of colour formulations. This technology ensures more precise delivery of dyes and a more controlled release of them to achieve consistent and even colour results, regardless of the different needs of the hair strands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE ANTI-METAL AGENT \u0026amp; WHY IS IT BENEFICIAL?\u003c\/strong\u003e\u003cbr\u003eThe anti-metal agent present in CODE formula is a chelating molecule that binds tightly to metal ions and neutralises them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e As the hair is exposed to external agents (water, pollution, etc.), it starts accumulating metals. These metals, present in the hair, interact with the pigments during the colour service, modifying the colour outcome. This chelating agent binds with metals present in the hair, neutralising them and leaving a perfect, clean canvas ready to be coloured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE RESULTS:\u003c\/strong\u003e Improved reliability in achieving the desired final colour. Enhanced colour evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFAQ: CODE FORMULA\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHICH ALKALISER IS IN CODE SHADES?\u003c\/strong\u003e\u003cbr\u003eCODE SHADES are formulated with ammonia in order to enhance the lifting power, grey coverage, and colour intensity of this colour range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS AMMONIA A GOOD ALKALISER OPTION?\u003c\/strong\u003e\u003cbr\u003eAmmonia has been safely used in hair colourants for over 50 years due to its enhanced lifting power. When applied on the hair, it can easily penetrate the cuticle and lift the natural depth (up to 4–5 levels). After acting in the hair, ammonia easily evaporates, leaving the hair conditioned and resulting in healthy-looking hair with vibrant shine. KM.LAMELLAR technology combines the alkaliser lifting power with the perfect delivery of caring actives through the hair to achieve optimum hair quality after the colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES PPD-FREE?\u003c\/strong\u003e\u003cbr\u003ePPD stands for Paraphenylenediamine or p-Phenylenediamine. None of our CODE SHADES contain PPD, but a related ingredient, N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration. To find out which shades contain this ingredient, look at the ingredient list on the product packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eARE CODE SHADES RESORCINOL-FREE?\u003c\/strong\u003e\u003cbr\u003eSome CODE shades contain resorcinol. Resorcinol is a base molecule essential for some colour formulations, as it provides better coverage (pigment). Other coupling molecules are needed for reflect. When resorcinol is present, it's crucial because a colour without both PPD and resorcinol would offer less coverage on grey hair.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS THE pH LEVEL OF CODE?\u003c\/strong\u003e\u003cbr\u003eThe pH level helps to open the cuticle layer so the colour can achieve its end goal. For this reason, the SHADES in CODE will have a pH level on the alkaline side of the scale, although this alkalinity will vary depending on the SHADE and will change when mixed with KEVIN.MURPHY Activators.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e When discussing pH in a class format, we advise not to discuss exact pH numbers as this makes colourists compare pH levels with other brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eDOES CODE CONTAIN COBALT?\u003c\/strong\u003e\u003cbr\u003eCobalt is not an intentionally added ingredient. All SHADES (and any product with colourants or dyes) could potentially have trace metals present. If present, they are far below the safety limits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE NUT FREE?\u003c\/strong\u003e\u003cbr\u003eYes, it's not nut-free. The SHADES formulas contain Argan Oil which comes from the nut of the Argan Tree. Argan is not included in the common food allergy \"tree nuts,\" but following colour guidelines, colourists must always perform an allergy test 48 hours before each colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIS CODE COLOUR SERVICE VEGAN?\u003c\/strong\u003e\u003cbr\u003eYes, CODE SHADES and KEVIN.MURPHY ACTIVATORS both have vegan formulas, providing a 100% vegan colour service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHAS CODE BEEN TESTED ON ANIMALS?\u003c\/strong\u003e\u003cbr\u003eNo, CODE is not tested on animals. Our products are \"people tested\" but not tested on animals. We neither conduct nor commission tests on animals for our products, formulations, or ingredients anywhere in the world. Since 2011, we have been certified according to the standard of one of the largest animal rights organizations in the world, People for Ethical Treatment of Animals (PETA), and are one of their recommended \"Animal Test-Free\" companies.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eCODE USAGE GUIDELINES\u003c\/h3\u003e\n\u003cdiv class=\"faq-content\"\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they cannot be mixed together as they are completely different formulas and are not compatible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE SHADES BE MIXED WITH COLOR.ME GLOSS SHADES?\u003c\/strong\u003e\u003cbr\u003eNo, they are different colour brands with different technologies. However, CODE and COLOR.ME GLOSS make perfect complementary colour service companions when arranged side-by-side in the salon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES REDUCING THE DEVELOPMENT TIME AFFECT COLOUR RESULT?\u003c\/strong\u003e\u003cbr\u003eFor the best durability and intensity of colour, follow instructions and develop for the recommended development time. However, development time can be reduced by 30% when using moderate heat.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDOES ADDING HEAT REDUCE DEVELOPMENT TIME?\u003c\/strong\u003e\u003cbr\u003eModerate heat can be used to reduce listed development times on the Usage Guide by 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCAN CODE BE MIXED WITH BOND TREATMENTS?\u003c\/strong\u003e\u003cbr\u003eWe recommend following the CODE instructions and not mixing anything into your formula. If a bond-building treatment is required, we recommend following with a COLOR.ME GLOSS service. On sensitised or highly sensitised hair, we would also recommend utilising EVERLASTING.COLOUR LEAVE-IN as a porosity equaliser prior to your service.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"KM Liquid Concept AB","offers":[{"title":"Default Title","offer_id":45938463113382,"sku":"KMY86071","price":14.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/FY25_KM_CODE_SWATCH_COOL_SHADE_7A_7.1.webp?v=1773779129"}],"url":"https:\/\/internationalbeauty.ca\/collections\/kevin-murphy-code-color-tubes.oembed","provider":"International Beauty","version":"1.0","type":"link"}