{"title":"L'Oreal - Dia Light Series","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e A renovation on the line. \u003c\/span\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eSize is also changing to 60ml. Anything with 50ml will be obsolete.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"dia-light-clear-50ml","title":"DIA Light Clear - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Clear","offer_id":39548272181414,"sku":"LOR1400000","price":10.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_LightClear.webp?v=1774461655"},{"product_id":"dia-light-liquifier-500ml","title":"DIA Light - Liquifier - 500ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eL'Oréal Professionnel Dia Light Liquifier Clear\u003c\/strong\u003e is an additive to liquify DIA that changes  consistency for improved bottle application, and adjusts color intensity to increase transparency and shine. Dia Light Liquifier Clear provides for unlimited customization based on client needs and stylist preferences. Works best for fast bottle applications, only to be used with DIA Light + Diactivateur Developer.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdjusts color intensity, transparency and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eChanges consistency for improved bottle application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eFully customizable, letting you get the perfect shade for any client\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMix Dia Light shade with Diactivateur Developer at a 1:1.5 ratio.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdd Liquifier to formula and mix.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44121008734374,"sku":"LOR1400500","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/884486476388_1.webp?v=1683583674"},{"product_id":"dia-light-brown-7-12-7bv-50ml","title":"DIA Light 7.12\/7BV - Cool Browns \u0026 Blondes - Cool Beige - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44121008767142,"sku":"LOR1407712","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light7.12_7BV.webp?v=1774461602"},{"product_id":"dia-light-copper-red-8-43-8cg-50ml","title":"Dia Light 8.43\/8CG - Coppers - Copper Sunset - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44121008799910,"sku":"LOR1408843","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Dia_Light8.43_8CG.webp?v=1774461532"},{"product_id":"dia-light-gold-7-3-7g-50ml","title":"DIA Light 7.3\/7G - Golds - Brown Sugar - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44121008832678,"sku":"LOR1407073","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light7.3_7G.webp?v=1774461468"},{"product_id":"dia-light-natural-9-9n-50ml","title":"DIA Light 9\/9N - Naturals - Light Blonde - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. 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So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. 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Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44121008898214,"sku":"LOR1409000","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9_9N.webp?v=1774461338"},{"product_id":"lp-accessory-applicator-bottle-dia-light","title":"L'Oréal Professionnel Applicator Bottle (DIA Light)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat It Is\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product-details__description\" data-mce-fragment=\"1\"\u003eBottle applicator for fast, all-over glossing.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat It Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eFacilitates gloss application.\u003c\/span\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44121016631462,"sku":"LOR804007","price":8.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/884486487575_1.webp?v=1746647382"},{"product_id":"dia-light-pearls-light-ash-mocha-blonde-8-18-50ml","title":"DIA Light 8.18 - Pearls - Light Ash Mocha Blonde - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. 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(4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44199114899622,"sku":"LOR1408818","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light8.18.webp?v=1774461047"},{"product_id":"dia-light-pearls-v-light-ash-mocha-blonde-9-18-50ml","title":"DIA Light 9.18 - Pearls -Very Light Blonde Ashy Mocha Milkshake - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44199114932390,"sku":"LOR1409918","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.18.webp?v=1774461021"},{"product_id":"dia-light-pearls-v-light-mocha-irid-blonde-9-82-50ml","title":"DIA Light 9.82 - Pearls - Very Light Blonde Mocha Milkshake Iridescent - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44199114965158,"sku":"LOR1409982","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.82.webp?v=1774461028"},{"product_id":"dia-light-pearls-ltest-ash-mocha-blonde-10-18-50ml","title":"DIA Light 10.18 - Pearls - Very Very Light Blonde Ashy Mocha Milkshake - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44199115030694,"sku":"LOR1401018","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light10.18.webp?v=1774461035"},{"product_id":"dia-light-pearls-ltest-mocha-irid-blonde-10-82-50ml","title":"DIA Light 10.82 - Pearls - Very Very Light Blonde Mocha Milkshake Iridescent- 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":44199115063462,"sku":"LOR1401082","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light10.82.webp?v=1774461330"},{"product_id":"copy-of-dia-light-naturals-50ml","title":"DIA Light 8\/8N - Naturals - Blonde - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8\/8N - Blonde","offer_id":44477570449574,"sku":"LOR1408000","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/8_8N-BlondeLOR1408000.webp?v=1774460579"},{"product_id":"dia-light-naturals-7-7n-dark-blonde-50ml","title":"DIA Light 7\/7N - Naturals - Dark Blonde - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. 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So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7\/7N - Dark Blonde","offer_id":44477573693606,"sku":"LOR1407000","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/7_7N-DarkBlondeLOR1407000.webp?v=1774460017"},{"product_id":"dia-light-naturals-6-6n-light-brown-50ml","title":"DIA Light 6\/6N - Naturals - Light Brown - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6\/6N - Light Brown","offer_id":44477576642726,"sku":"LOR1406000","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/6_6N-LightBrownLOR1406000.webp?v=1774459638"},{"product_id":"dia-light-naturals-5-5n-brown-50ml","title":"DIA Light 5\/5N - Naturals - Brown - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5\/5N - Brown","offer_id":44477587521702,"sku":"LOR1405000","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/5_5N-BrownLOR1405000.webp?v=1774459672"},{"product_id":"dia-light-naturals-4-4n-dark-brown-50ml","title":"DIA Light 4\/4N - Naturals - Dark Brown - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4\/4N - Dark Brown","offer_id":44477591617702,"sku":"LOR1404000","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/4_4N-DarkBrownLOR1404000.webp?v=1774459327"},{"product_id":"dia-light-blues-greens-5-1-5b-cool-smoked-walnut-50ml","title":"DIA Light 5.1\/5B - Blues \u0026 Greens - Cool Smoked Walnut - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.1\/5B","offer_id":44477614915750,"sku":"LOR1405051","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/5.1_5BLOR1405051.webp?v=1774391982"},{"product_id":"dia-light-blues-greens-5-07-5ngr-sage-50ml","title":"DIA Light 5.07\/5NGr - Blues \u0026 Greens - Sage - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.07\/5NGr - Sage","offer_id":44477620519078,"sku":"LOR1405507","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/5.07_5NGr-SageLOR1405507.webp?v=1774391894"},{"product_id":"dia-light-blues-greens-6-1-6b-cool-almond-50ml","title":"DIA Light 6.1\/6B - Blues \u0026 Greens - Cool Almond - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.1\/6B - Cool Almond","offer_id":44481882194086,"sku":"LOR1406061","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/6.1_6B_-_Cool_Almond_LOR1406061.webp?v=1774391750"},{"product_id":"dia-light-blues-greens-7-01-7nb-natural-cool-blonde-50ml","title":"DIA Light 7.01\/7NB - Blues \u0026 Greens - Natural Cool Blonde - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.01\/7NB - Natural Cool Blonde","offer_id":44481892122790,"sku":"LOR1407701","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/7.01_7NB-NaturalCoolBlondeLOR1407701.webp?v=1774391638"},{"product_id":"copy-of-dia-light-ash-metallic-50ml","title":"DIA Light 8.1\/8B - Blues \u0026 Greens - Iced Latte - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.1\/8B - Iced Latte","offer_id":44481900216486,"sku":"LOR1408081","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/8.1_8B-IcedLatteLOR1408081.webp?v=1774391508"},{"product_id":"dia-light-blues-greens-9-1-9b-icy-milkshake-50ml","title":"DIA Light 9.1\/9B - Blues \u0026 Greens - Icy Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.1\/9B - Icy Milkshake","offer_id":44481906573478,"sku":"LOR1409091","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/9.1_9B-IcyMilkshakeLOR1409091.webp?v=1774391407"},{"product_id":"copy-of-dia-light-iridescent-50ml","title":"DIA Light 10.01\/10NB - Blues \u0026 Greens - Soft Frosty Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.01\/10NB - Soft Frosty Milkshake","offer_id":44481938751654,"sku":"LOR1401001","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.01_10NB-SoftFrostyMilkshakeLOR1401001.webp?v=1774391338"},{"product_id":"copy-of-dia-light-iridescent-50ml-1","title":"DIA Light 10.02\/10NV - Violets - Soft Pearly Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.02\/10NV - Soft Pearly Milkshake","offer_id":44481952186534,"sku":"LOR1401002","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.02_10NV-SoftPearlyMilkshakeLOR1401002.webp?v=1774391240"},{"product_id":"copy-of-dia-light-iridescent-50ml-2","title":"DIA Light 10.12\/10BV - Cool Browns \u0026 Blondes - Frosty Pearl Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.12\/10BV - Frosty Pearl Milkshake","offer_id":44481970831526,"sku":"LOR1401012","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.12_10BV-FrostyPearlMilkshakeLOR1401012.webp?v=1774390739"},{"product_id":"copy-of-dia-light-iridescent-50ml-3","title":"DIA Light 10.21\/10VB - Violets - Pearl Sorbet Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.21\/10VB - Pearl Sorbet Milkshake","offer_id":44482014019750,"sku":"LOR1401021","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.21_10VB-PearlSorbetMilkshakeLOR1401021.webp?v=1774390626"},{"product_id":"copy-of-dia-light-iridescent-50ml-4","title":"DIA Light 10.22\/10VV - Violets - Iridescent Berry Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.22\/10VV - Iridescent Berry Milkshake","offer_id":44482026930342,"sku":"LOR1401022","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.22_10VV-IridescentBerryMilkshakeLOR1401022.webp?v=1774390486"},{"product_id":"copy-of-dia-light-iridescent-50ml-5","title":"DIA Light 10.32\/10GV - Warm Browns \u0026 Blondes - Sandy Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.32\/10GV - Sandy Milkshake","offer_id":44482053603494,"sku":"LOR1401032","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.32_10GV-SandyMilkshakeLOR1401032.webp?v=1774306000"},{"product_id":"copy-of-dia-light-iridescent-50ml-6","title":"DIA Light 8.21\/8VB - Violets - Icy Sorbet - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.21\/8VB - Icy Sorbet","offer_id":44482061238438,"sku":"LOR1408821","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/8.21_8VB-IcySorbetLOR1408821.webp?v=1774305276"},{"product_id":"copy-of-dia-light-iridescent-50ml-7","title":"DIA Light 9.01\/9NB - Blues \u0026 Greens - Frosty Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.01\/9NB - Frosty Milkshake","offer_id":44482071330982,"sku":"LOR1409901","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/9.01_9NB-FrostyMilkshakeLOR1409901.webp?v=1774305198"},{"product_id":"copy-of-dia-light-iridescent-50ml-8","title":"DIA Light 9.02\/9NV - Violets - Pearly Milkshake - 50ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.02\/9NV - Pearly Milkshake","offer_id":44482079752358,"sku":"LOR1409902","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/9.02_9NV-PearlyMilkshakeLOR1409902.webp?v=1774305087"},{"product_id":"copy-of-dia-light-iridescent-50ml-9","title":"DIA Light 9.11\/9BB - Blues \u0026 Greens - Iceberg Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.11\/9BB - Iceberg Milkshake","offer_id":44482086469798,"sku":"LOR1409911","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.11_9BB.webp?v=1774047069"},{"product_id":"copy-of-dia-light-iridescent-50ml-10","title":"DIA Light 9.12\/9BV - Cool Browns \u0026 Blondes - Pearl Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.12\/9BV - Pearl Milkshake","offer_id":44482099052710,"sku":"LOR1409912","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.12_9BV.webp?v=1774046923"},{"product_id":"copy-of-dia-light-iridescent-50ml-11","title":"DIA Light 9.21\/9VB - Violets - Sorbet Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.21\/9VB - Sorbet Milkshake","offer_id":44482114486438,"sku":"LOR1409921","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.21_9VB.webp?v=1774046783"},{"product_id":"copy-of-dia-light-gold-50ml","title":"DIA Light 6.3\/6G - Golds - Gingerbread - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.3\/6G - Gingerbread","offer_id":44482160001190,"sku":"LOR1406063","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light6.3_6G.webp?v=1774046667"},{"product_id":"copy-of-dia-light-gold-50ml-1","title":"DIA Light 6.34\/6GC - Golds - Honey Chestnut - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.34\/6GC - Honey Chestnut","offer_id":44482172649638,"sku":"LOR1406634","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light6.34_6GC.webp?v=1774046484"},{"product_id":"copy-of-dia-light-gold-50ml-2","title":"DIA Light 8.3\/8G - Golds - Light Brown Sugar - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.3\/8G - Light Brown Sugar","offer_id":44482187886758,"sku":"LOR1408083","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light8.3_8G.webp?v=1774046306"},{"product_id":"copy-of-dia-light-gold-50ml-3","title":"DIA Light 8.34\/8GC - Golds - Light Caramel - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.34\/8GC - Light Caramel","offer_id":44482196471974,"sku":"LOR1408834","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light8.34_8GC.webp?v=1774046181"},{"product_id":"copy-of-dia-light-gold-50ml-4","title":"DIA Light 9.3\/9G - Golds - Light Gold - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.3\/9G - Light Gold","offer_id":44482214330534,"sku":"LOR1409093","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.3_9G.webp?v=1774046080"},{"product_id":"copy-of-dia-light-gold-50ml-5","title":"DIA Light 9.03\/9NG - Golds - Honey Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.03\/9NG - Honey Milkshake","offer_id":44482229829798,"sku":"LOR1409903","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.03_9NG.webp?v=1774046021"},{"product_id":"dia-light-cool-browns-blondes-10-13-10bg-vanilla-macaroon-milkshake-50ml","title":"DIA Light 10.13\/10BG - Cool Browns \u0026 Blondes - Vanilla Macaroon Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.13\/10BG - Vanilla Macaroon Milkshake","offer_id":44482265743526,"sku":"LOR1401013","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light10.13_10BG.webp?v=1774045895"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml","title":"DIA Light 10.23\/10VG - Cool Browns \u0026 Blondes - Pearly Gold Milkshake - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.23\/10VG - Pearly Gold Milkshake","offer_id":44482281898150,"sku":"LOR1401023","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light10.23_10VG.webp?v=1774045812"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml-1","title":"DIA Light 6.13\/6BG - Cool Browns \u0026 Blondes - Walnut - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.13\/6BG - Walnut","offer_id":44482301788326,"sku":"LOR1406613","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light6.13_6BG.webp?v=1774045717"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml-2","title":"DIA Light 7.8\/7M - Mochas -Mocha Latte - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.8\/7M - Mocha Latte","offer_id":44482320924838,"sku":"LOR1407078","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light7.8_7M.webp?v=1774045581"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml-3","title":"DIA Light 7.13\/7BG - Cool Browns \u0026 Blondes -Satin Blonde - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.13\/7BG - Satin Blonde","offer_id":44482370863270,"sku":"LOR1407713","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light7.13_7BG.webp?v=1774045490"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml-4","title":"DIA Light 8.23\/8VG - Cool Browns \u0026 Blondes - Lavender Honey - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.23\/8VG - Lavender Honey","offer_id":44482438070438,"sku":"LOR1408823","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light8.23_8VG.webp?v=1774045232"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml-5","title":"DIA Light 9.13\/9BG - Cool Browns \u0026 Blondes - Cool Buttercream - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.13\/9BG - Cool Buttercream","offer_id":44482446164134,"sku":"LOR1409913","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light9.13_9BG.webp?v=1774040866"},{"product_id":"copy-of-dia-light-cool-brown-beige-50ml-6","title":"DIA Light 6.23\/6VG - Cool Browns \u0026 Blondes - Hazelnut Honey - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.23\/6VG - Hazelnut Honey","offer_id":44482456322214,"sku":"LOR1406623","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light6.23_6VG.webp?v=1774040574"},{"product_id":"copy-of-dia-light-red-50ml-1","title":"DIA Light 6.64\/6RC - Reds - Garnet - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.64\/6RC - Garnet","offer_id":44482470183078,"sku":"LOR1406664","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/DIA_Light6.64_6RC.webp?v=1774040309"}],"url":"https:\/\/internationalbeauty.ca\/collections\/loreal-dia-light-series.oembed?page=2","provider":"International Beauty","version":"1.0","type":"link"}