{"title":"L'Oreal |June 2025 2 New DIA LIGHT","description":"","products":[{"product_id":"dia-light-10-24-50ml","title":"DIA Light 10.24\/10VC - Very Light Iridescent Copper Blonde - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":46235500118182,"sku":"LOR1401024","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/10.24_10VC.webp?v=1774039729"},{"product_id":"dia-light-8-24-50ml","title":"DIA Light 8.24\/8VC - Iridescent Copper Blonde - 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher colour.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe acidic gel-cream technology to neutralize \u0026amp; gloss after lightening and refresh lengths after colour, the French way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDia light hyaluronic acid gloss coloring is the 3-in-1 professional tool for gloss¹, patina, and refresh² services. Our first semi-permanent acid coloring enriched with hyaluronic acid instantly hydrates and combats one of the first visible signs of damage: dryness. Dia light neutralizes after lightening, revives the color of dull hair lengths and adds shine, with infinite color customization thanks to a palette of 76 shades, combined with the 3 Dia Activators. A unique acid pH technology, exclusively reserved for professional use.\u003c\/p\u003e\n\u003cp\u003eA new creamy texture that is more like a treatment than a color. So much so that 90% of hairdressing professionals prefer the texture of the new Dia light³.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e2x more hydration*.\u003cbr\u003e3x less breakage**.\u003cbr\u003e+82% more shine***.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on natural hair.\u003cbr\u003e**Instrumental test on bleached hair.\u003cbr\u003e***Instrumental test vs unwashed hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHolding\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColor lasts up to 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eTechnology \u0026amp; Ingredients\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAcidic pH Gel-cream formula Ammonia-free\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • GLYCERIN • PROPANEDIOL • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • ETHANOLAMINE • GLYCOLIC ACID • PARFUM \/ FRAGRANCE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • SODIUM METABISULFITE • SODIUM HYALURONATE • PSEUDOALTEROMONAS FERMENT EXTRACT • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • SALICYLIC ACID • SODIUM HYDROXIDE\u003c\/p\u003e\n\u003cp\u003eThis list of ingredients is subject to change and depends on the country of sale. Consumers should refer to the product packaging for the most relevant list of ingredients. If you have any questions, please contact the consumer support center.\u003c\/p\u003e\n\u003ch3\u003eBreak Times \u0026amp; Safety Information\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eProcessing time: 20 minutes maximum. This approximate time may vary depending on the technique chosen by your colorist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSAFETY INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves.\u003cbr\u003eUse only with the recommended Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum.\u003cbr\u003eDo not use with hydrogen peroxide above 15 vol. (4.5%).\u003cbr\u003eFollow the proportions indicated.\u003cbr\u003eDo not use metal tools (tongs, combs, etc.).\u003cbr\u003eRinse hair thoroughly during the processing time.\u003cbr\u003eIf using a shaker, open immediately after mixing to avoid the shaker bursting and damaging product splashes. - Mix until a creamy texture is obtained.\u003c\/p\u003e\n\u003cp\u003e- The product can be mixed in a non-metallic bowl or applicator bottle. MIXING: In a non-metallic bowl or applicator bottle. For 60 ml (1 tube) of Dia light cream colorant, add 90 ml of Dia Activator 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%), depending on the desired intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION AND RINSING:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to dry, unwashed or towel-dried hair with a brush or applicator bottle. Leave on for a maximum of 20 minutes. Emulsify gently, rinse thoroughly and finish with Metal Detox or Vitamino Color Spectrum shampoo. Wear appropriate single-use gloves. Do not use metal tools (tongs, combs, etc.). . Follow the recommended processing time. During the processing time, the color of the mixture will change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTECHNIQUES:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePatina service to neutralize or customize a lightening base.\u003cbr\u003eRefresh service to revive color while adding shine to lengths and ends, on the day of root color application or between two color services. Apply to the lengths and ends with the desired Dia light shade.\u003cbr\u003eGloss service to neutralize, add a slight sheen and shine. Processing time: up to 20 minutes maximum.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":46235500511398,"sku":"LOR1408824","price":9.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/8.24_8VC.webp?v=1774039718"}],"url":"https:\/\/internationalbeauty.ca\/collections\/loreal-june-2025-2-new-dia-light.oembed","provider":"International Beauty","version":"1.0","type":"link"}