{"title":"My Love For Color Is Permanent - INOA Promotions","description":"\u003cstyle\u003e\n  .inoa-permanent-may-june-banner {\n    width: 100%;\n    max-width: 1100px;\n    margin: 0 auto 18px;\n    padding: 0 16px;\n    box-sizing: border-box;\n  }\n\n  .inoa-permanent-may-june-banner__inner {\n    display: grid;\n    grid-template-columns: minmax(0, 1.45fr) minmax(180px, 0.55fr);\n    align-items: center;\n    gap: 24px;\n    min-height: 144px;\n    padding: 24px 26px;\n    box-sizing: border-box;\n    background: #f2eef2;\n    border: 1px solid #d9d1d8;\n    color: #171717;\n  }\n\n  .inoa-permanent-may-june-banner__copy {\n    min-width: 0;\n  }\n\n  .inoa-permanent-may-june-banner__eyebrow {\n    margin: 0 0 8px;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 11px;\n    line-height: 1.2;\n    font-weight: 700;\n    letter-spacing: 0.17em;\n    text-transform: uppercase;\n    color: #7f9820;\n  }\n\n  .inoa-permanent-may-june-banner__headline {\n    margin: 0;\n    font-family: Fraunces, \"Instrument Serif\", Georgia, serif;\n    font-size: clamp(29px, 3.3vw, 43px);\n    line-height: 0.98;\n    font-weight: 500;\n    letter-spacing: -0.045em;\n    color: #171717;\n    white-space: nowrap;\n  }\n\n  .inoa-permanent-may-june-banner__subhead {\n    margin: 10px 0 0;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 13px;\n    line-height: 1.25;\n    font-weight: 700;\n    letter-spacing: 0.02em;\n    color: #3f3a3d;\n  }\n\n  .inoa-permanent-may-june-banner__body {\n    margin: 6px 0 0;\n    max-width: 620px;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 13px;\n    line-height: 1.35;\n    font-weight: 400;\n    color: #5c555a;\n  }\n\n  .inoa-permanent-may-june-banner__offer {\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    min-height: 82px;\n    padding-left: 24px;\n    border-left: 1px solid #d9d1d8;\n    box-sizing: border-box;\n    text-align: center;\n  }\n\n  .inoa-permanent-may-june-banner__offer-text {\n    margin: 0;\n    font-family: Fraunces, \"Instrument Serif\", Georgia, serif;\n    font-size: clamp(38px, 4.5vw, 58px);\n    line-height: 0.88;\n    font-weight: 500;\n    letter-spacing: -0.055em;\n    color: #7f9820;\n  }\n\n  .inoa-permanent-may-june-banner__offer-note {\n    display: block;\n    margin-top: 8px;\n    font-family: Inter, Geist, \"DM Sans\", system-ui, sans-serif;\n    font-size: 10px;\n    line-height: 1;\n    font-weight: 800;\n    letter-spacing: 0.15em;\n    text-transform: uppercase;\n    color: #171717;\n  }\n\n  @media screen and (max-width: 740px) {\n    .inoa-permanent-may-june-banner__headline {\n      white-space: normal;\n    }\n  }\n\n  @media screen and (max-width: 520px) {\n    .inoa-permanent-may-june-banner {\n      margin-bottom: 14px;\n      padding: 0 12px;\n    }\n\n    .inoa-permanent-may-june-banner__inner {\n      grid-template-columns: 1fr;\n      gap: 16px;\n      min-height: 0;\n      padding: 22px 20px;\n    }\n\n    .inoa-permanent-may-june-banner__offer {\n      justify-content: flex-start;\n      min-height: 0;\n      padding: 14px 0 0;\n      border-left: 0;\n      border-top: 1px solid #d9d1d8;\n      text-align: left;\n    }\n\n    .inoa-permanent-may-june-banner__offer-text {\n      font-size: 40px;\n    }\n  }\n\u003c\/style\u003e\n\u003csection aria-label=\"INOA Permanent Offers promotion banner\" class=\"inoa-permanent-may-june-banner\" id=\"inoa-permanent-may-june-banner\"\u003e\n\u003cdiv class=\"inoa-permanent-may-june-banner__inner\"\u003e\n\u003cdiv class=\"inoa-permanent-may-june-banner__copy\"\u003e\n\u003c!-- Customize: Eyebrow, 3–5 words --\u003e\n\u003cp class=\"inoa-permanent-may-june-banner__eyebrow\"\u003eMay June Promotion\u003c\/p\u003e\n\u003c!-- Customize: Headline, one line --\u003e\n\u003ch2 class=\"inoa-permanent-may-june-banner__headline\"\u003eINOA Permanent Offers\u003c\/h2\u003e\n\u003c!-- Customize: Subhead, max 6 words --\u003e\n\u003cp class=\"inoa-permanent-may-june-banner__subhead\"\u003eBuy 12 or 36\u003c\/p\u003e\n\u003c!-- Customize: Body, max 18 words, single sentence --\u003e\n\u003cp class=\"inoa-permanent-may-june-banner__body\"\u003ePurchase INOA shades and receive FREE Metal Detox and developer extras.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" class=\"inoa-permanent-may-june-banner__offer\"\u003e\n\u003cp class=\"inoa-permanent-may-june-banner__offer-text\"\u003e12 or 36 \u003cspan class=\"inoa-permanent-may-june-banner__offer-note\"\u003eFree Extras\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"inoa-clear-60g","title":"Inoa Clear - 60g","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Clear","offer_id":39548404105382,"sku":"LOR0020000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/INOACLEAR.webp?v=1774636575"},{"product_id":"inoa-4-0-60g","title":"4.0\/4NN - Deep Brown - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4.0","offer_id":43863865295014,"sku":"LOR0014040","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/INOA4.0_4NN.webp?v=1774638267"},{"product_id":"inoa-4-62-60g","title":"4.62\/4RV - Carmilane Brown Red Violet - Inoa Reds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4.62","offer_id":43863865393318,"sku":"LOR0014462","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa4.62.webp?v=1774637307"},{"product_id":"inoa-8-0-60g","title":"8.0\/8NN - Deep Light Blonde - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.0\/8NN","offer_id":43863865491622,"sku":"LOR0018080","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.webp?v=1774903519"},{"product_id":"inoa-9-0-60g","title":"9.0\/9NN - Deep Very Light Blonde - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.0\/9NN","offer_id":43863865524390,"sku":"LOR0019090","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa9.webp?v=1774904307"},{"product_id":"inoa-fundamentals-8-3-60g","title":"8.3\/8G - Light Golden Blonde -Inoa Gold Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.3 - Gold Naturals","offer_id":43863865589926,"sku":"LOR0018083N","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.3.webp?v=1774903647"},{"product_id":"inoa-rubilane-60g","title":"6.40\/6CCC - Rubilane Intense Dark Copper Blonde - Inoa Copper","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.40\/6CCC - Rubilane","offer_id":43988471546022,"sku":"LOR0016640","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/INOA6.40_6CCC.webp?v=1774651893"},{"product_id":"copy-of-inoa-fundamentals-60g","title":"1\/1N - Black - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"1\/1N","offer_id":44506082738342,"sku":"LOR0010000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa1_e2e5182f-4f8c-4fb0-8abb-f5a0bbefe243.webp?v=1774636509"},{"product_id":"copy-of-inoa-fundamentals-60g-1","title":"10\/10N - Platinum Blonde - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10\/10N","offer_id":44506118455462,"sku":"LOR0011000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa10.webp?v=1774636617"},{"product_id":"copy-of-inoa-fundamentals-60g-2","title":"3\/3N - Dark Brown - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"3\/3N","offer_id":44506127564966,"sku":"LOR0013000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa3.webp?v=1774636853"},{"product_id":"copy-of-inoa-fundamentals-60g-3","title":"4\/4N - Brown - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4\/4N","offer_id":44506135101606,"sku":"LOR0014000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa4.webp?v=1774638192"},{"product_id":"copy-of-inoa-fundamentals-60g-4","title":"5\/5N - Light Brown - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5\/5N","offer_id":44506141950118,"sku":"LOR0015000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.webp?v=1774639112"},{"product_id":"copy-of-inoa-fundamentals-60g-5","title":"6\/6N - Dark Blonde - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6\/6N","offer_id":44506153156774,"sku":"LOR0016000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.webp?v=1774650551"},{"product_id":"copy-of-inoa-fundamentals-60g-6","title":"7\/7N - Blonde - Inoa Naturals","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7\/7N","offer_id":44506161348774,"sku":"LOR0017000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.webp?v=1774901349"},{"product_id":"copy-of-inoa-fundamentals-60g-7","title":"8\/8N - Light Blonde - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8\/8N","offer_id":44506174292134,"sku":"LOR0018000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.webp?v=1774903519"},{"product_id":"copy-of-inoa-fundamentals-60g-8","title":"9\/9N - Very Light Blonde - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9\/9N","offer_id":44506185597094,"sku":"LOR0019000","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa9.webp?v=1774904307"},{"product_id":"copy-of-inoa-fundamentals-60g-9","title":"5.0\/5NN - Deep Light Brown - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.0\/5NN","offer_id":44506195034278,"sku":"LOR0015050","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/INOA5.0_5NN.webp?v=1774639111"},{"product_id":"copy-of-inoa-fundamentals-60g-10","title":"6.0\/6NN - Deep Dark Blonde - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.0\/6NN","offer_id":44506223214758,"sku":"LOR0016060","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/INOA6.0_6NN.webp?v=1774650597"},{"product_id":"copy-of-inoa-fundamentals-60g-11","title":"7.0\/7NN - Deep Blonde - Inoa Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.0\/7NN","offer_id":44506239795366,"sku":"LOR0017070","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.webp?v=1774901349"},{"product_id":"copy-of-inoa-fundamentals-60g-12","title":"5.3\/5G - Lightest Golden Brown - Inoa Gold Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.3\/5G - Gold Naturals","offer_id":44506249822374,"sku":"LOR0015053N","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.3.webp?v=1774641158"},{"product_id":"copy-of-inoa-fundamentals-60g-13","title":"6.3\/6G - Dark Golden Blonde - Inoa Gold Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.3\/6G - Gold Naturals","offer_id":44506263158950,"sku":"LOR0016063N","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.3.webp?v=1774650840"},{"product_id":"copy-of-inoa-fundamentals-60g-14","title":"7.3\/7G - Golden Blonde - Inoa Gold Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.3\/7G - Gold Naturals","offer_id":44509553787046,"sku":"LOR0017073N","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.3.webp?v=1774901625"},{"product_id":"copy-of-inoa-fundamentals-60g-15","title":"9.3\/9G - Very Light Golden Blonde - Inoa Gold Naturals","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.3\/9G - Gold Naturals","offer_id":44509573775526,"sku":"LOR0019093N","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa9.3.webp?v=1774909207"},{"product_id":"copy-of-inoa-ash-metallic-60g","title":"10.1\/10B - Lightest Ash Blonde - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"10.1\/10B","offer_id":44509756817574,"sku":"LOR00110001","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa10.1.webp?v=1774636645"},{"product_id":"copy-of-inoa-ash-metallic-60g-1","title":"2.10\/2BBB - Intense Darkest Brown Blue - Inoa Blues \u0026 Greens","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"2.10 \/2BBB","offer_id":44509792403622,"sku":"LOR0012210","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa2.10.webp?v=1774636816"},{"product_id":"copy-of-inoa-ash-metallic-60g-2","title":"5.1\/5B - Light Ash Brown - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.1\/5B","offer_id":44509812818086,"sku":"LOR0015051","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.1.webp?v=1774639240"},{"product_id":"copy-of-inoa-ash-metallic-60g-4","title":"5.17\/5BGr - Light Ash Cool Brown - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.17\/5BGr","offer_id":44509850566822,"sku":"LOR0015517","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.17.webp?v=1774639322"},{"product_id":"copy-of-inoa-ash-metallic-60g-5","title":"6.1\/6B - Dark Blonde Blue - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.1\/6B","offer_id":44509861118118,"sku":"LOR0016061","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.1.webp?v=1774650627"},{"product_id":"copy-of-inoa-ash-metallic-60g-7","title":"6.11\/6BB - Dark Blonde Extra Ash - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.11\/6BB","offer_id":44509893656742,"sku":"LOR0016611","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.11.webp?v=1774650657"},{"product_id":"copy-of-inoa-ash-metallic-60g-9","title":"7.1\/7B - Blonde Blue - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.1\/7B","offer_id":44509945364646,"sku":"LOR0017071","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.1.webp?v=1774901402"},{"product_id":"copy-of-inoa-ash-metallic-60g-12","title":"8.1\/8B - Light Ash Blonde - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.1\/8B","offer_id":44510047666342,"sku":"LOR0018081","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.1.webp?v=1774903543"},{"product_id":"copy-of-inoa-ash-metallic-60g-13","title":"9.1\/9B - Very Light Ash Blonde - Inoa Blues \u0026 Greens","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.1\/9B","offer_id":44510071554214,"sku":"LOR0019091","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa9.1.webp?v=1774909047"},{"product_id":"copy-of-inoa-ash-metallic-60g-15","title":"9.11\/9BB - Very Light Extra Ash Blonde - Inoa Blues \u0026 Greens","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.11\/9BB","offer_id":44510119919782,"sku":"LOR0019911","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa9.11.webp?v=1774909096"},{"product_id":"copy-of-inoa-warm-brown-beige-60g","title":"4.35\/4GRv - Golden Mahogany Brown - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4.35\/4GRv","offer_id":44510211211430,"sku":"LOR0014435","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa4.35.webp?v=1774637048"},{"product_id":"copy-of-inoa-warm-brown-beige-60g-2","title":"5.32\/5GV - Light Golden Iridescent Brown - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.32\/5GV","offer_id":44510220222630,"sku":"LOR0015532","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.32.webp?v=1774642074"},{"product_id":"copy-of-inoa-warm-brown-beige-60g-3","title":"5.35\/5GRv - Light Golden Mahogany Brown - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.35\/5GRv","offer_id":44510222745766,"sku":"LOR0015535","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.35.webp?v=1774642110"},{"product_id":"copy-of-inoa-warm-brown-beige-60g-5","title":"6.32\/6GV - Dark Golden Iridescent Blonde - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.32\/6GV","offer_id":44510232510630,"sku":"LOR0016632","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.32.webp?v=1774651179"},{"product_id":"copy-of-inoa-warm-brown-beige-60g-6","title":"7.31\/7GB - Golden Ash Blonde - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.31\/7GB","offer_id":44510240702630,"sku":"LOR0017731","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.31.webp?v=1774901658"},{"product_id":"copy-of-inoa-warm-brown-beige-60g-7","title":"7.35\/7GRv - Golden Mahogany Blonde - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.35\/7GRv","offer_id":44510245716134,"sku":"LOR0017735","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.35.webp?v=1774903307"},{"product_id":"copy-of-inoa-warm-brown-beige-60g-8","title":"8.31\/8GB - Light Golden Ash Blonde - Inoa Warm Browns \u0026 Blondes","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.31\/8GB","offer_id":44510249025702,"sku":"LOR0018831","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.31.webp?v=1774903674"},{"product_id":"copy-of-inoa-gold-60g","title":"4.3\/4G - Golden Brown - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4.3\/4G","offer_id":44510257676454,"sku":"LOR0014043","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa4.3.webp?v=1774637016"},{"product_id":"copy-of-inoa-gold-60g-1","title":"5.3\/5G - Light Golden Brown - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"5.3\/5G","offer_id":44510271045798,"sku":"LOR0015053","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa5.3.webp?v=1774641158"},{"product_id":"copy-of-inoa-gold-60g-2","title":"6.3\/6G - Dark Golden Blonde - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.3\/6G","offer_id":44510273601702,"sku":"LOR0016063","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.3.webp?v=1774650840"},{"product_id":"copy-of-inoa-gold-60g-3","title":"6.34\/6GC - Dark Golden Copper Blonde - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"6.34\/6GC","offer_id":44510279762086,"sku":"LOR0016634","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa6.34.webp?v=1774651344"},{"product_id":"copy-of-inoa-gold-60g-4","title":"7.3\/7G - Golden Blonde - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.3\/7G","offer_id":44510281564326,"sku":"LOR0017073","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.3.webp?v=1774901625"},{"product_id":"copy-of-inoa-gold-60g-5","title":"7.34\/7GC - Golden Copper Blonde - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"7.34\/7GC","offer_id":44510284120230,"sku":"LOR0017734","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa7.34.webp?v=1774902545"},{"product_id":"copy-of-inoa-gold-60g-6","title":"8.3\/8G - Light Golden Blonde - Inoa Golds","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.3\/8G","offer_id":44510286577830,"sku":"LOR0018083","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.3.webp?v=1774903647"},{"product_id":"copy-of-inoa-gold-60g-7","title":"8.34\/8GC - Light Golden Copper Blonde - Inoa Golds","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"8.34\/8GC","offer_id":44510288216230,"sku":"LOR0018834","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa8.34.webp?v=1774903707"},{"product_id":"copy-of-inoa-gold-60g-8","title":"9.3\/9G - Very Light Golden Blonde - Inoa Golds","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe id=\"widget6\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" loading=\"lazy\" height=\"100%\" width=\"100%\" title=\"LP iNOA 2023 15sec\" class=\"u-d-b\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"main-class\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv data-action=\"accordionToggle\" class=\"c-accordion__title\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"9.3\/9G","offer_id":44510289428646,"sku":"LOR0019093","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa9.3.webp?v=1774909207"},{"product_id":"copy-of-inoa-cool-brown-beige-60g","title":"4.8\/4M - Mocha Brown - Inoa Mocha","description":"\u003cdiv data-ui=\"accordionContent\" class=\"c-accordion__item c-accordion__item--active\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv data-target=\"tab-description\" data-ui=\"tabContent\" class=\"c-producttab__content\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"4.8\/4M","offer_id":44510470144166,"sku":"LOR0014048","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/Inoa4.8.webp?v=1774638053"}],"url":"https:\/\/internationalbeauty.ca\/collections\/my-love-for-color-is-permanent-inoa-promotions.oembed","provider":"International Beauty","version":"1.0","type":"link"}