{"title":"Socolor - Blended (pink tubes)","description":"","products":[{"product_id":"socolor-neutral-violet-85ml","title":"Socolor - 6NV - Neutral Violet - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\" alt=\"Pre-Blended\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\" alt=\"Pre-Bonded\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\" alt=\"Lasting Color\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\" alt=\"Certified Vegan\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv slot=\"tabs__content__pane--innercontent\" class=\"tabs__pane__innercontent--sbs innerTab\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv slot=\"tabs__content__pane--innercontent\" class=\"tabs__pane__innercontent--sbs innerTab\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan role=\"tab\" aria-selected=\"true\" class=\"pdp__tab--view\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv role=\"tabpanel\" aria-labelledby=\"product_tab_4\" class=\"tabs__content__pane tabsList tabs--expanded\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv slot=\"tabs__content__pane--innercontent\" class=\"tabs__pane__innercontent--sbs innerTab\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6NV - Light Brown","offer_id":43739264123046,"sku":"MAT601712","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-6NV.webp?v=1775170128"},{"product_id":"socolor-triple-blends-ash-3a-darkest-brown-ash-89ml","title":"Socolor - 3AA - Triple Blends - Darkest Brown Ash - 89ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"Default Title","offer_id":44071932690598,"sku":"MAT603013","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-3AA.webp?v=1775170285"},{"product_id":"socolor-triple-blends-red-3rr-darkest-brown-red-89ml","title":"Socolor - 3RR - Triple Blends - Darkest Brown Red - 89ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"Default Title","offer_id":44071932723366,"sku":"MAT603033","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-3RR.webp?v=1775170311"},{"product_id":"socolor-triple-blends-red-violet-3rv-drkst-brn-rd-vlt-89ml","title":"Socolor - 3RV - Triple Blends - Darkest Brown Red Violet - 89ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"Default Title","offer_id":44071932756134,"sku":"MAT603023","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-3RV.webp?v=1775170338"},{"product_id":"copy-of-socolor-copper-gold-85ml","title":"Socolor - 5CG - Copper Gold - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5CG - Medium Brown","offer_id":44470472048806,"sku":"MAT601785","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-5CG.webp?v=1775168675"},{"product_id":"copy-of-socolor-copper-gold-85ml-1","title":"Socolor - 7CG - Copper Gold - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7CG - Dark Blonde","offer_id":44470672064678,"sku":"MAT601787","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-7CG.webp?v=1775168690"},{"product_id":"copy-of-socolor-copper-gold-85ml-2","title":"Socolor - 9CG - Copper Gold - Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"9CG - Light Blonde","offer_id":44470692249766,"sku":"MAT601789","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-9CG.webp?v=1775168711"},{"product_id":"copy-of-socolor-neutral-85ml","title":"Socolor - 1N - Neutral - Black - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"1N - Black","offer_id":44470726295718,"sku":"MAT601701","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutral-1N.webp?v=1775169912"},{"product_id":"copy-of-socolor-neutral-85ml-1","title":"Socolor - 2N - Neutral - Natural Black - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"2N - Natural Black","offer_id":44470732226726,"sku":"MAT601702","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-2N.webp?v=1775169920"},{"product_id":"socolor-neutral-3n-darkest-brown-85ml","title":"Socolor - 3N - Neutral - Darkest Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"3N - Darkest Brown","offer_id":44470736322726,"sku":"MAT601703","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-3N.webp?v=1775169945"},{"product_id":"socolor-neutral-4n-dark-brown-85ml","title":"Socolor - 4N - Neutral - Dark Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"4N - Dark Brown","offer_id":44470739271846,"sku":"MAT601704","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-4N.webp?v=1775170014"},{"product_id":"socolor-neutral-5n-medium-brown-85ml","title":"Socolor - 5N - Neutral - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5N - Medium Brown","offer_id":44470741008550,"sku":"MAT601705","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-5N.webp?v=1775170016"},{"product_id":"socolor-neutral-6n-light-brown-85ml","title":"Socolor - 6N - Neutral - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6N - Light Brown","offer_id":44470744809638,"sku":"MAT601706","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-6N.webp?v=1775170019"},{"product_id":"socolor-neutral-7n-dark-blonde-85ml","title":"Socolor - 7N - Neutral - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7N - Dark Blonde","offer_id":44470746710182,"sku":"MAT601707","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-7N.webp?v=1775170023"},{"product_id":"socolor-neutral-8n-medium-blonde-85ml","title":"Socolor - 8N - Neutral - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"8N - Medium Blonde","offer_id":44470755197094,"sku":"MAT601708","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-8N.webp?v=1775170040"},{"product_id":"socolor-neutral-9n-light-blonde-85ml","title":"Socolor - 9N - Neutral - Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"9N - Light Blonde","offer_id":44470770860198,"sku":"MAT601709","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-9N.webp?v=1775170062"},{"product_id":"socolor-neutral-10n-extra-light-blonde-85ml","title":"Socolor - 10N - Neutral - Extra Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"10N - Extra Light Blonde","offer_id":44470798057638,"sku":"MAT601710","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-10N.webp?v=1775170081"},{"product_id":"socolor-neutral-11n-extra-light-blonde-plus-85ml","title":"Socolor - 11N - Neutral - Extra Light Blonde Plus - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"11N - Extra Light Blonde Plus","offer_id":44470809723046,"sku":"MAT601711","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutral-11N.webp?v=1775169915"},{"product_id":"socolor-ash-4a-dark-brown-85ml","title":"Socolor - 4A - Ash - Dark Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"4A - Dark Brown","offer_id":44470839017638,"sku":"MAT601714","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-4A.webp?v=1775163768"},{"product_id":"socolor-ash-5a-medium-brown-85ml","title":"Socolor - 5A - Ash -Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5A - Medium Brown","offer_id":44470867067046,"sku":"MAT601715","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-5A.webp?v=1775163799"},{"product_id":"socolor-ash-6a-light-brown-85ml","title":"Socolor - 6A - Ash - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6A - Light Brown","offer_id":44470873653414,"sku":"MAT601716","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-6A.webp?v=1775163839"},{"product_id":"socolor-ash-7a-dark-blonde-85ml","title":"Socolor - 7A - Ash- Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7A - Dark Blonde","offer_id":44470874669222,"sku":"MAT601717","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-7A.webp?v=1775163887"},{"product_id":"socolor-ash-8a-medium-blonde-85ml","title":"Socolor - 8A - Ash - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"8A - Medium Blonde","offer_id":44472428593318,"sku":"MAT601718","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-8A.webp?v=1775163909"},{"product_id":"socolor-ash-9a-light-blonde-85ml","title":"Socolor - 9A - Ash - Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"9A - Light Blonde","offer_id":44472436916390,"sku":"MAT601719","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-9A.webp?v=1775163979"},{"product_id":"socolor-ash-11a-extra-light-blonde-plus-85ml","title":"Socolor - 11A - Ash- Extra Light Blonde Plus - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"11A - Extra Light Blonde Plus","offer_id":44472446648486,"sku":"MAT601720","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-11A.webp?v=1775164035"},{"product_id":"socolor-mocha-4m-dark-brown-85ml","title":"Socolor - 4M - Mocha - Dark Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"4M - Dark Brown","offer_id":44472770035878,"sku":"MAT601814","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-4M.webp?v=1775168086"},{"product_id":"socolor-mocha-5m-medium-brown-85ml","title":"Socolor - 5M - Mocha - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5M - Medium Brown","offer_id":44472774033574,"sku":"MAT601815","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-5M.webp?v=1775168093"},{"product_id":"socolor-mocha-6m-light-brown-85ml","title":"Socolor - 6M - Mocha - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6M - Light Brown","offer_id":44472775901350,"sku":"MAT601816","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-6M.webp?v=1775168104"},{"product_id":"socolor-mocha-7m-dark-blonde-85ml","title":"Socolor - 7M - Mocha - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7M - Dark Blonde","offer_id":44472777179302,"sku":"MAT601817","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-7M.webp?v=1775168430"},{"product_id":"socolor-mocha-8m-medium-blonde-85ml","title":"Socolor - 8M - Mocha - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"8M - Medium Blonde","offer_id":44472782291110,"sku":"MAT601818","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-8M.webp?v=1775168517"},{"product_id":"socolor-neutral-ash-5na-medium-brown-85ml","title":"Socolor - 5NA - Neutral Ash - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5NA - Medium Brown","offer_id":44472859033766,"sku":"MAT601975","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-5NA.webp?v=1775170219"},{"product_id":"socolor-neutral-ash-6na-light-brown-85ml","title":"Socolor - 6NA - Neutral Ash - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6NA - Light Brown","offer_id":44472871321766,"sku":"MAT601976","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-6NA.webp?v=1775489460"},{"product_id":"socolor-neutral-ash-7na-dark-blonde-85ml","title":"Socolor - 7NA - Neutral Ash - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7NA - Dark Blonde","offer_id":44472882593958,"sku":"MAT601977","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-7NA.webp?v=1775489540"},{"product_id":"socolor-neutral-ash-8na-medium-blonde-85ml","title":"Socolor - 8NA - Neutral Ash - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"8NA - Medium Blonde","offer_id":44472886460582,"sku":"MAT601978","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Neutrals-8NA.webp?v=1775489618"},{"product_id":"socolor-gold-5g-medium-brown-85ml","title":"Socolor - 5G - Gold - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5G - Medium Brown","offer_id":44473189040294,"sku":"MAT601742","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-5G.webp?v=1775168541"},{"product_id":"socolor-gold-7g-dark-blonde-85ml","title":"Socolor - 7G - Gold - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7G - Dark Blonde","offer_id":44473193300134,"sku":"MAT601744","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-7G.webp?v=1775168636"},{"product_id":"socolor-gold-9g-light-blonde-85ml","title":"Socolor - 9G - Gold - Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"9G - Light Blonde","offer_id":44473194086566,"sku":"MAT601746","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-9G.webp?v=1775168657"},{"product_id":"socolor-warm-5w-medium-brown-85ml","title":"Socolor - 5W - Warm - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5W - Medium Brown","offer_id":44473215123622,"sku":"MAT601738","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-5W.webp?v=1775489417"},{"product_id":"socolor-warm-6w-light-brown-85ml","title":"Socolor - 6W - Warm - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6W - Light Brown","offer_id":44473216499878,"sku":"MAT601739","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-6W.webp?v=1775489382"},{"product_id":"socolor-warm-7w-dark-blonde-85ml","title":"Socolor - 7W - Warm - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7W - Dark Blonde","offer_id":44473217613990,"sku":"MAT601740","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-7W.webp?v=1775489513"},{"product_id":"socolor-warm-8w-medium-blonde-85ml","title":"Socolor - 8W - Warm - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"8W - Medium Blonde","offer_id":44473218826406,"sku":"MAT601741","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-SoftWarm-Palette-8W.webp?v=1775489497"},{"product_id":"socolor-ash-ash-6aa-light-brown-85ml","title":"Socolor - 6AA - Ash Ash - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6AA - Light Brown","offer_id":44473220890790,"sku":"MAT601721","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-6AA.webp?v=1775163862"},{"product_id":"socolor-ash-ash-8aa-medium-blonde-85ml","title":"Socolor - 8AA - Ash Ash - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"8AA - Medium Blonde","offer_id":44473222430886,"sku":"MAT601723","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-8AA.webp?v=1775163931"},{"product_id":"socolor-pearl-7p-dark-blonde-85ml","title":"Socolor - 7P - Pearl - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7P - Dark Blonde","offer_id":44473229279398,"sku":"MAT601967","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-7P.webp?v=1775170364"},{"product_id":"socolor-pearl-9p-light-blonde-85ml","title":"Socolor - 9P - Pearl - Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"9P - Light Blonde","offer_id":44473232130214,"sku":"MAT601969","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-9P.webp?v=1775170389"},{"product_id":"socolor-pearl-11p-extra-light-blonde-plus-85ml","title":"Socolor - 11P - Pearl - Extra Light Blonde Plus - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"11P - Extra Light Blonde Plus","offer_id":44473233768614,"sku":"MAT601971","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Cool-Palette-11P.webp?v=1775170414"},{"product_id":"socolor-brown-copper-5bc-medium-brown-85ml","title":"Socolor - 5BC - Brown Copper - Medium Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"5BC - Medium Brown","offer_id":44473987793062,"sku":"MAT601945","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-5BC.webp?v=1775167326"},{"product_id":"socolor-brown-copper-7bc-dark-blonde-85ml","title":"Socolor - 7BC - Brown Copper - Dark Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"7BC - Dark Blonde","offer_id":44473990742182,"sku":"MAT601947","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-7BC.webp?v=1775167395"},{"product_id":"socolor-red-brown-4rb-dark-brown-85ml","title":"Socolor - 4RB - Red Brown - Dark Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"4RB - Dark Brown","offer_id":44474104840358,"sku":"MAT601750","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-4RB.webp?v=1775167303"},{"product_id":"socolor-red-brown-6rb-light-brown-85ml","title":"Socolor - 6RB - Red Brown - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"6RB - Light Brown","offer_id":44474110148774,"sku":"MAT601751","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Blended-Palette-6RB.webp?v=1775167381"}],"url":"https:\/\/internationalbeauty.ca\/collections\/socolor-blended-pink-tubes.oembed","provider":"International Beauty","version":"1.0","type":"link"}