{"title":"Socolor - (XC NEUTRAL ASH)","description":"","products":[{"product_id":"socolor-xc-neutral-ash-504na-dark-brown-85ml","title":"Socolor - 504NA - Extra Coverage - Neutral Ash - Dark Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"504NA - Dark Brown","offer_id":44474484195494,"sku":"MAT601154","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Extra-Coverage-Palette-504NA.webp?v=1775076781"},{"product_id":"socolor-xc-neutral-ash-506na-light-brown-85ml","title":"Socolor - 506NA - Extra Coverage - Neutral Ash - Light Brown - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"506NA - Light Brown","offer_id":44474493403302,"sku":"MAT601156","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Extra-Coverage-Palette-506NA.webp?v=1775157492"},{"product_id":"socolor-xc-neutral-ash-508na-medium-blonde-85ml","title":"Socolor - 508NA - Extra Coverage - Neutral Ash - Medium Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"508NA - Medium Blonde","offer_id":44474503561382,"sku":"MAT601158","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Extra-Coverage-Palette-508NA.webp?v=1775157741"},{"product_id":"socolor-xc-neutral-ash-510na-extra-light-blonde-85ml","title":"Socolor - 510NA - Extra Coverage - Neutral Ash - Extra Light Blonde - 85ml","description":"\u003cp\u003e\u003cspan class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color right on target.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003eProudly Vegan and Made In Canada, our permanent cream color collection comes in a 3oz tube, so you can achieve TWO full root touch up applications per tube.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Blended\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Pre-Bonded\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Lasting Color\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg height=\"50\" width=\"50\" class=\"ls-is-cached lazyloaded\" alt=\"Certified Vegan\" src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch4\u003eWhat It Is\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOur 1st Pre-Bonded Color System\u003c\/li\u003e\n\u003cli\u003ePre-Bonded: Our exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003cli\u003ePre-Blended: Our formulas are Pre-Blended with background + reflect—so you can neutralize every underlying pigment. \u003c\/li\u003e\n\u003cli\u003ePre-Paired: Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, root-to-tip color, that lasts and fades on tone. \u003c\/li\u003e\n\u003cli\u003eCera-Oil is still in the SoColor Sync + SoColor formulas. \u003c\/li\u003e\n\u003cli\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure—so you can maintain the integrity of the hair, color after color. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat It Does\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBond-protecting concentrate is composed of a unique blend of taurine and cationic polymers \u003c\/li\u003e\n\u003cli\u003eThe linear network of positive charges binds to negatively charged areas of damage in the hair in order to reinforce and repair the weakened bonds within the sensitized cortex \u003c\/li\u003e\n\u003cli\u003ePre-blended backgrounds are optimally calibrated with warm \u0026amp; cool dyes for a true-to-tone neutral background \u003c\/li\u003e\n\u003cli\u003eSaturated reflect in addition to Pre-Blended neutral background allow our color to be true-to-tone on every level, every base and every undertone\u003c\/li\u003e\n\u003cli\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched so you can achieve seamless, root-to-tip color that lasts and fades on tone \u003c\/li\u003e\n\u003cli\u003eThere is no need for a step 2 since the Pre-Bonded technology is already integrated into SoColor and SoColor Sync\u003c\/li\u003e\n\u003cli\u003eBest for color refreshes and neutralizing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhat Else You Need to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair fiber is up to 37% more conditioned vs. before coloration \u003c\/li\u003e\n\u003cli\u003eLasting conditioning \u003c\/li\u003e\n\u003cli\u003eLasting color \u003c\/li\u003e\n\u003cli\u003eFCS Certified Cartons \u003c\/li\u003e\n\u003cli\u003e100% Post-Consumer Recycled Plastic Caps \u003c\/li\u003e\n\u003cli\u003eNo Cellophane \u003c\/li\u003e\n\u003cli\u003eThe plant that products or formulas obtains 58% of its power from renewable energy based on a plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eThe plant that produces our formulas has reduced water consumption by 37% since 2005. Based on plant in Montreal, Canada \u003c\/li\u003e\n\u003cli\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eFor professional use only.\u003c\/p\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003ch4\u003ePREPARATION:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Use only the proportions indicated. Use exclusively with the recommended Matrix Universal Cream Developer , 10V(3%), 20V(6%), 30V(9%), 40V(12%). Do not use with hydrogen peroxide greater than 40v (12%). When a shaker is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing.\u003c\/p\u003e\n\u003ch4\u003eAPPLICATION AND RINSING:\u003c\/h4\u003e\n\u003cp\u003eWear suitable disposable gloves. Do not use metallic tools (clips, comb...) The development time is 35-45 minutes at room temperature. Rise the hair well after the development time.\u003cbr\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair)\u003cbr\u003eHigh Impact Brunettes: 1:1.5 mixing ratio, 35 minutes mixing time\u003cbr\u003eUltra.Blonde: 1:2 mixing ratio, 50 minute mixing time\u003cbr\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume Matrix Universal Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan class=\"pdp__tab--view\" aria-selected=\"true\" role=\"tab\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv class=\"tabs__content__pane tabsList tabs--expanded\" aria-labelledby=\"product_tab_4\" role=\"tabpanel\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent--sbs innerTab\" slot=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"510NA - Extra Light Blonde","offer_id":44474519388326,"sku":"MAT601160","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/So-Color-Extra-Coverage-Palette-510NA.webp?v=1775157881"}],"url":"https:\/\/internationalbeauty.ca\/collections\/socolor-xc-neutral-ash.oembed","provider":"International Beauty","version":"1.0","type":"link"}