{"product_id":"dia-color-7-11","title":"7.11\/7BB - DIA COLOR BLONDE BLUE  BLUE - 60ml","description":"\u003ch1\u003e\u003cstrong\u003eDIA COLOR\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch4\u003e\n\u003cstrong\u003eL'Oreal Professionnel - Dia\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe end of dull hair is here.\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eKEY POINTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDemi-permanent gloss colour.\u003cbr\u003eReverses dullness for 6 weeks of gloss colour* up to 70% grey coverage. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3x shinier hair**\u003c\/li\u003e\n\u003cli\u003e100% true-to-tone colour\u003c\/li\u003e\n\u003cli\u003eUp to 92% natural origin formula***\u003c\/li\u003e\n\u003cli\u003eAmmonia-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e *Instrumental test; consumer tests\u003cbr\u003e**Instrumental test\u003cbr\u003e***Maximum % of naturality across all shades of the range, with at least 84%.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss colour. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses dullness for 6 weeks of gloss colour** and provides up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair colour and shine with dullness Gap Filler Technology that replicates colour and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLifts up to 1 level with alkaline technology, ammonia-free\u003c\/li\u003e\n\u003cli\u003eAdds reflect and dimension for all hair types and textures\u003c\/li\u003e\n\u003cli\u003eEnables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003c\/li\u003e\n\u003cli\u003eHas a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper\/year**** made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Maximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003e**Instrumental test; consumer tests\u003cbr\u003e***Instrumental test\u003cbr\u003e****Vs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...).\u003cbr\u003e1st application: On dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths, and tips. Development time: 20 minutes.\u003cbr\u003eSubsequent applications: Apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAdvice For Professionals\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eService opportunities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFirst reflect and shine for consumers new to colour\u003cbr\u003eRefresh haircolour for consumers looking for low maintenance colour\u003cbr\u003eGrey coverage up to 70%\u003cbr\u003eAdd shine to naturally dull hair\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e• AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM \/ FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID (F.I.L. N70035136\/1)\u003c\/p\u003e","brand":"LOREAL","offers":[{"title":"Default Title","offer_id":56855351558310,"sku":"LOR1417711","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/LOR1417711.jpg?v=1784824809","url":"https:\/\/internationalbeauty.ca\/products\/dia-color-7-11","provider":"International Beauty","version":"1.0","type":"link"}