{"product_id":"hold-up-hair-powder","title":"Hold Up Hair Powder","description":"\u003cp\u003eThis lightweight, ultra-fine silica powder delivers buildable volume and a natural matte finish for all hair types, with or without a blow dryer. The Italian-made, water-soluble formula provides medium, reworkable hold that absorbs moisture and adds texture without grit, residue, or flaking. Apply at the roots for lift or through the ends for definition.\u003c\/p\u003e\n\u003cdiv class=\"group-block\n    group-block--height-fit\n    group-block--width-fit-content\n    border-style\n    spacing-style\n    size-style\" data-testid=\"group-block\"\u003e\n\u003cdiv class=\"group-block-content\n      \n      layout-panel-flex\n      layout-panel-flex--column\n       mobile-column\"\u003e\n\u003cdiv class=\"group-block\n    group-block--height-fit\n    group-block--width-fit-content\n    border-style\n    spacing-style\n    size-style\" data-testid=\"group-block\"\u003e\n\u003cdiv class=\"group-block__media-wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"group-block-content\n      \n      layout-panel-flex\n      layout-panel-flex--row\"\u003e\n\u003cp\u003e\u003cstrong\u003eHold:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e8\/10\u003c\/p\u003e\n\u003cdiv class=\"image-block image-block--AMTI0dHlrYTRPR2pre__image_xUXqtd image-block--height-fit spacing-style size-style\"\u003e\u003cimg src=\"https:\/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=3840\" alt=\"4 out of 5\" srcset=\"\/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=240 240w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=352 352w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=832 832w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=1200 1200w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=1600 1600w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=1920 1920w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=2560 2560w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/4of5_Circles.png?v=1763762658\u0026amp;width=3840 3840w\" width=\"166\" height=\"29\" class=\"image-block__image border-style\" sizes=\"auto, (min-width: 750px) 100vw, 100vw\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group-block\n    group-block--height-fit\n    group-block--width-fit-content\n    border-style\n    spacing-style\n    size-style\" data-testid=\"group-block\"\u003e\n\u003cdiv class=\"group-block__media-wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"group-block-content\n      \n      layout-panel-flex\n      layout-panel-flex--row\"\u003e\n\u003cp\u003e\u003cstrong\u003eShine:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1\/10\u003c\/p\u003e\n\u003cdiv class=\"image-block image-block--AWGNuN1hRL2NJd2Q2a__image_rTKVAq image-block--height-fit spacing-style size-style\"\u003e\u003cimg src=\"https:\/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=3840\" alt=\"0.5 out of 5\" srcset=\"\/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=240 240w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=352 352w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=832 832w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=1200 1200w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=1600 1600w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=1920 1920w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=2560 2560w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/0.5of5_Circles.png?v=1767894568\u0026amp;width=3840 3840w\" width=\"166\" height=\"30\" class=\"image-block__image border-style\" sizes=\"auto, (min-width: 750px) 100vw, 100vw\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal For: All hair types\u003c\/p\u003e\n\u003cp\u003eTop Hairstyles: French Crop, Textured Quiff\/Fringe, Bedhead Lived-In Look\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"How To: Style Crop Cut For Men #barber #reels 💯💈\" src=\"https:\/\/www.youtube.com\/embed\/E3gHajtCWE8\" height=\"349\" width=\"621\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"station-tabs-tabtitle\"\u003e\u003cspan class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t9\" data-slug=\"how-to-use\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eItalian formulation\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"station-tabs-tabtitle\"\u003e\u003cspan class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t9\" data-slug=\"how-to-use\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eStrong, reworkable hold\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"station-tabs-tabtitle\"\u003e\u003cspan class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t9\" data-slug=\"how-to-use\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eChoose from a pump or twist top\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t9\" class=\"station-tabs-tab is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t9\" data-slug=\"how-to-use\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eHow to Use\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t9\" aria-labelledby=\"station-tabs-tab_ht-i0-t9\" role=\"tabpanel\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003e\u003cspan\u003eSeparate dry hair using clean fingers and lightly shake directly into the roots to achieve volume or work through to the ends to achieve texture. The water-soluble formula rinses out with ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description rte station-tabs is-initialized is-ready\" data-tabsst-match-percent=\"100\" data-station-tabs=\"i0\" data-uuid=\"ulk63w8\"\u003e\n\u003cdiv class=\"station-tabs-tabset mod-indicators mod-indicators-chevrons mod-indicators-after mod-horizontal\"\u003e\n\u003ch3 class=\"station-tabs-tabtitle\"\u003e\u003cspan id=\"station-tabs-tab_ht-i0-t13\" class=\"station-tabs-tab mod-last is-active\" aria-controls=\"station-tabs-tabpanel_ht-i0-t13\" data-slug=\"ingredients\" role=\"tab\" aria-selected=\"true\" tabindex=\"0\"\u003e\u003cspan class=\"station-tabs-tabtext\"\u003eIngredients\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"station-tabs-tabpanel is-active\" id=\"station-tabs-tabpanel_ht-i0-t13\" aria-labelledby=\"station-tabs-tab_ht-i0-t13\" role=\"tabpanel\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"station-tabs-tabcontent\"\u003e\n\u003cp\u003eGlycerin, Water, VP\/VA, Copolymer, Gluconolactone, and Sodium Benzoate, Silica\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eMore Details\u003c\/h3\u003e\n\u003cdiv class=\"shopify-section section-wrapper\" id=\"shopify-section-template--26931085541659__section_mLjc9W\"\u003e\n\u003cdiv data-testid=\"ui-test-section\" class=\"section section--page-width color-scheme-1\"\u003e\n\u003cdiv class=\"border-style custom-section-content\"\u003e\n\u003cdiv data-testid=\"section-content\" class=\"spacing-style\n        layout-panel-flex\n        layout-panel-flex--row\n        section-content-wrapper\n         mobile-column\"\u003e\n\u003cdiv data-testid=\"group-block\" class=\"group-block\n    group-block--height-fit\n    group-block--width-custom\n    border-style\n    spacing-style\n    size-style\"\u003e\n\u003cdiv class=\"group-block__media-wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"group-block-content\n      \n      layout-panel-flex\n      layout-panel-flex--column\n       mobile-column\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e\u003cstrong\u003eBIGGER \u0026amp; BOLDER\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Strongest Hair Powder\u003c\/h2\u003e\n\u003cp\u003eThis Italian-made powder is a go-to for any legendary hairstyle, whether you’re looking for bigger and bolder stylers, or taking it easy with a “bed-head” look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shopify-section section-wrapper\" id=\"shopify-section-template--26931085541659__section_KQpGAF\"\u003e\n\u003cdiv data-testid=\"ui-test-section\" class=\"section section--page-width color-scheme-1\"\u003e\n\u003cdiv class=\"border-style custom-section-content\"\u003e\n\u003cdiv data-testid=\"section-content\" class=\"spacing-style\n        layout-panel-flex\n        layout-panel-flex--row\n        section-content-wrapper\n         mobile-column\"\u003e\n\u003cdiv data-testid=\"group-block\" class=\"group-block\n    group-block--height-fit\n    group-block--width-custom\n    border-style\n    spacing-style\n    size-style\"\u003e\n\u003cdiv class=\"group-block__media-wrapper\"\u003e\u003cimg sizes=\"auto, (min-width: 750px) 100vw, 100vw\" class=\"image-block__image border-style\" height=\"800\" width=\"1000\" srcset=\"\/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=240 240w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=352 352w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=832 832w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=1200 1200w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=1600 1600w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=1920 1920w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=2560 2560w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=3840 3840w\" alt=\"Hold Up Hair Powder new bottled packaging\" src=\"https:\/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_New_Sizes.png?v=1761591225\u0026amp;width=3840\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"group-block__media-wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"group-block-content\n      \n      layout-panel-flex\n      layout-panel-flex--column\n       mobile-column\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eConquer Your Style\u003c\/h2\u003e\n\u003cp\u003eHold Up has a medium and reworkable hold, allowing you to build upon your style with a little water or an added shake. Use on roots for volume, or on ends for texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-block image-block--AN0FndGhjK2pDYWhGV__image_C9nVpX image-block--height-fit spacing-style size-style\"\u003e\u003cimg sizes=\"auto, (min-width: 750px) 100vw, 100vw\" class=\"image-block__image border-style\" height=\"1250\" width=\"1000\" srcset=\"\/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=240 240w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=352 352w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=832 832w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=1200 1200w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=1600 1600w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=1920 1920w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=2560 2560w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=3840 3840w\" alt=\"Man with Hold Up Hair Powder in hair\" src=\"https:\/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_2.png?v=1761591414\u0026amp;width=3840\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"image-block image-block--ARjFUNEprQ2tWZ1BaY__image_MhC7id image-block--height-fit spacing-style size-style\"\u003e\u003cimg sizes=\"auto, (min-width: 750px) 100vw, 100vw\" class=\"image-block__image border-style\" height=\"1250\" width=\"1000\" srcset=\"\/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=240 240w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=352 352w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=832 832w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=1200 1200w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=1600 1600w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=1920 1920w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=2560 2560w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=3840 3840w\" alt=\"Man holding Hold Up Hair Powder in hair\" src=\"https:\/\/johnnybhaircare.com\/cdn\/shop\/files\/Model_HoldUp_Tyler_3.png?v=1761591467\u0026amp;width=3840\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shopify-section section-wrapper\" id=\"shopify-section-template--26931085541659__section_VXJgUm\"\u003e\n\u003cdiv data-testid=\"ui-test-section\" class=\"section section--page-width color-scheme-1\"\u003e\n\u003cdiv class=\"border-style custom-section-content\"\u003e\n\u003cdiv data-testid=\"section-content\" class=\"spacing-style\n        layout-panel-flex\n        layout-panel-flex--row\n        section-content-wrapper\n         mobile-column\"\u003e\n\u003cdiv data-testid=\"group-block\" class=\"group-block\n    group-block--height-fit\n    group-block--width-custom\n    border-style\n    spacing-style\n    size-style\"\u003e\n\u003cdiv class=\"group-block__media-wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"group-block-content\n      \n      layout-panel-flex\n      layout-panel-flex--column\n       mobile-column\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e\u003cstrong\u003eQUALITY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Finest Minerals\u003c\/h2\u003e\n\u003cp\u003eEasily absorbed to leave no white residue or flaking, the Sea Salt and Silica formula absorbs moisture and adds texture without that gritty feeling. The water-soluble formula rinses out with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"margin-bottom: 1rem;\" sizes=\"auto, (min-width: 750px) 100vw, 100vw\" class=\"image-block__image border-style\" loading=\"lazy\" height=\"800\" width=\"1000\" srcset=\"\/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=240 240w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=352 352w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=832 832w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=1200 1200w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=1600 1600w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=1920 1920w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=2560 2560w, \/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=3840 3840w\" alt=\"Barber applying Hold Up to client's hair\" src=\"https:\/\/johnnybhaircare.com\/cdn\/shop\/files\/HoldUp_Shake_Noa.png?v=1761591225\u0026amp;width=3840\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CASSISEVAN INC.","offers":[{"title":"17g\/0.6oz","offer_id":56378462634150,"sku":"JOH202453","price":16.0,"currency_code":"CAD","in_stock":true},{"title":"9g\/.3oz","offer_id":56378462601382,"sku":"JOH202454","price":21.75,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/JOH202453.webp?v=1776103759","url":"https:\/\/internationalbeauty.ca\/products\/hold-up-hair-powder","provider":"International Beauty","version":"1.0","type":"link"}