{"product_id":"inoa-4-26-60gr","title":"4.26\/4VR - Brown Violet Red - Inoa Iridescent - 60g","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eOur luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.\u003c\/p\u003e\n\u003cp\u003e*vs. before colouration.\u003cbr\u003e**vs previous iNOA.\u003c\/p\u003e\n\u003cdiv class=\"c-video\"\u003e\n\u003cdiv class=\"c-video__wrap\"\u003e\n\u003cdiv class=\"c-video__item\"\u003e\u003ciframe class=\"u-d-b\" title=\"LP iNOA 2023 15sec\" width=\"100%\" height=\"100%\" loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jnO6MIN8oGw?enablejsapi=1\" id=\"widget6\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"main-class\" data-action=\"accordionToggle\"\u003e\n\u003cdiv class=\"c-accordion__title\"\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003cbr\u003eMix 1:1: 60g coloring cream x 60g iNOA oil developer\u003cbr\u003eCould you mix well with a whisk? Please don't forget to add water to the mixture. Do not use any other oxidizing agent.\u003cbr\u003eWhen the white hair coverage rule is applied to regrowth, prepare a new mixture without fundamental or golden fundamental for lengths and ends. When 30 vol. of “oil developer” is used on regrowth, prepare a new mixture with 10 vol. for lengths and ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREGROWTH APPLICATION\u003c\/strong\u003e\u003cbr\u003eThanks to its creamy texture, iNOA adheres perfectly to the hair. Apply the mixture to regrowth, making sure to saturate each strand of hair during the 35-minute pause, leaving hair flat on the scalp. Start application from the back of the head. Finish with the front hairline. Break time: after the end of the regrowth application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eREVIVE WITH DIA LIGHT\u003c\/strong\u003e\u003cbr\u003eTo benefit from our unique acid pH technology, revive with Dia Light to preserve hair integrity, application after application. Slightly or moderately faded color: Revive 10 minutes before the end of iNOA's development time, using Diactivator volume 9. Severely faded color: Apply 20 minutes before the end of iNOA's development time, using Diactivator Volume 9. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003erevive with iNOA\u003c\/strong\u003e\u003cbr\u003eWhen you don't have a Dia Light in your living room, or the right Dia Light shade.\u003cbr\u003ePAUSE TIME. Depending on the degree of color fading, processing time may vary. SLIGHTLY ALTERED COLOR: Carefully emulsify for 5 minutes before the end of the development time. MODERATELY ALTERED COLOR: Revive 20 minutes before the end of development time. VERY ALTERED COLOR\/COLOR CHANGE: Apply immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSIFYING AND RINSING\u003c\/strong\u003e\u003cbr\u003eAlways start by gently emulsifying the color for maximum shine. Add water and continue emulsifying. Rinse until water runs clear. Shampoo twice with Metal Detox shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e\u003cbr\u003eCovering white hair is not as simple and standard as it sounds. Some hair is really resistant and needs deeper coverage to be helped. Conversely, some medium or light natural bases benefit from retaining a certain transparency to benefit from aesthetic regrowth. For thick and\/or resistant hair, you can apply the white hair coverage mix from just 50% white hair. For deeper and\/or more opaque coverage, you can use deep bases (,0) with cool shades.\u003c\/p\u003e\n\u003ch3 class=\"c-accordion__titlecontainer\"\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\u003cb\u003eACTIVE INGREDIENTS: \u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003eODS TECHNOLOGY\u003c\/div\u003e\n\u003cdiv class=\"c-accordion__title\" data-action=\"accordionToggle\"\u003e\n\u003cb\u003eINGREDIENTS:\u003c\/b\u003e\u003cbr\u003eAQUA \/ WATER \/ EAU, PARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, ETHANOLAMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, SODIUM METABISULFITE, EDTA, ASCORBIC ACID, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, HYDROXYBENZOMORPHOLINE, 2-AMINO-3-HYDROXYPYRIDINE, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE. 2,4-DIAMINOPHENOXYETHANOL HCL, THIOGLYCERIN\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOREAL","offers":[{"title":"Default Title","offer_id":56569882771622,"sku":"LOR0014426","price":11.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/LOR0014426.webp?v=1780605066","url":"https:\/\/internationalbeauty.ca\/products\/inoa-4-26-60gr","provider":"International Beauty","version":"1.0","type":"link"}