{"product_id":"maj-cool-cover-ash-7-1-xxx-60ml","title":"Majirel - 7.1\/7B - Cool Cover Ash - Blonde Blue - 60ml","description":"\u003cp\u003eRediscover the iconic Majirel coloration crème de beauté now powered by Odor Trapping Technology. This innovative technology traps ammonia molecules, for two times less ammonia odor while maximizing color performance.\u003cbr\u003eThe result? A more pleasant coloring experience in salon without compromising on long-lasting results.\u003cbr\u003eMajirel's new caring-agent complex provides three times more care, leaving hair noticeably smoother and more conditioned.\u003cbr\u003eThe improved creamy texture facilitates seamless dispensing and mixing for a flawless, mistake-proof application.\u003cbr\u003eAchieve even, rich color from root to tip with up to 100% grey coverage.\u003cbr\u003eNew vegan formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMajirel hair colouring system offers a rich, permanent hair dye which provides perfect coverage of grey hair.\u003c\/p\u003e\n\u003cp\u003e2 times less ammonia odor.\u003cbr\u003eA new smooth texture ensures better dispensing, easier mixing, and a mistake-proof application.\u003cbr\u003e3X more care thanks to a new caring-agent complex.\u003cbr\u003eEven, rich color from root to tip.\u003cbr\u003eUp to 100% grey coverage.\u003cbr\u003eVegan formula.\u003c\/p\u003e\n\u003ch3\u003eHow to\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMajirel should be mixed in a 1-1:5 ratio\u003cbr\u003e1 (60ml) tube to 90ml OTT Oxydant.\u003cbr\u003eOTT Oxydant is the perfect pairing for Majirel and they should always be used together to ensure the full benefits including softness, mixing, reduced smell and to aid ease of application.\u003cbr\u003eThe Odour trapping technology enrobes the ammonia allowing it to work within the colour but to not evaporate meaning reduced smell making it a more sensorial experience for hairdresser and client.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e35 Minute Development time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e12.5 volume will give 1-1.5 levels of lift\u003cbr\u003eIdeal to refresh previously coloured lengths and ends with no need to add water to the mixture.\u003cbr\u003e20 volume will give 2 levels of lift and is used for grey hair coverage rules.\u003cbr\u003eDarkening natural hair and colouring on the same level\u003cbr\u003e30 volume will give 3 levels of lift.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGrey Hair Coverage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo cover between 0-50% of grey hair, use your target shade alone 1tube (60ml) with 90ml 20 volume OTT oxydant.\u003cbr\u003eTo cover 50-100% grey hair, mix ½ (30ml) Target Shade with ½ (30ml) Natural Base Shade and 90ml OTT Oxydant for cool reflects.\u003cbr\u003eFor warm reflects, mix ½(30ml) target shade with ½(30ml) golden basic shade, with 90ml 20 volume OTT cream oxydant.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • PROPYLENE GLYCOL • C15-19 ALKANE • STEARETH-20 • PARFUM \/ FRAGRANCE • SODIUM METABISULFITE • ASCORBIC ACID • TOLUENE-2,5-DIAMINE • CETETH-10 • TETRASODIUM GLUTAMATE DIACETATE • STEARETH-2 • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • 4-AMINO-2-HYDROXYTOLUENE • STEARIC ACID • PALMITIC ACID • CANDELILLA CERA \/ CANDELILLA WAX \/ CIRE DE CANDELILLA • ACETYL CEDRENE • 5-AMINO-6-CHLORO-o-CRESOL • TRIMETHYLCYCLOPENTENYL METHYLISOPENTENOL • MYRISTIC ACID • THIOGLYCERIN (F.I.L. T70062650\/1).\u003c\/p\u003e\n\u003cp\u003eLearn more on ingredients on LPS.\u003c\/p\u003e","brand":"L'Oreal Canada Inc","offers":[{"title":"Default Title","offer_id":46604601000102,"sku":"LOR10017071","price":11.85,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/MAJ.COOLCOVERASH-7.1-60ml.webp?v=1756149701","url":"https:\/\/internationalbeauty.ca\/products\/maj-cool-cover-ash-7-1-xxx-60ml","provider":"International Beauty","version":"1.0","type":"link"}