{"product_id":"majirel-high-lift-violet-2-v-60ml","title":"Majirel - .2\/V - High Lift - Violet - 60ml","description":"\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003eDescription\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eMajirel by L’Oréal Professionnel. The color performance you love but elevated. Rediscover the iconic Majirel coloration crème de beauté now powered by Odor Trapping Technology. This innovative technology traps ammonia molecules, for two times less ammonia odor while maximizing color performance. The result? A more pleasant coloring experience in salon without compromising on long-lasting results.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eMajirel's new caring-agent complex provides three times more care, leaving hair noticeably smoother and more conditioned. The improved creamy texture facilitates seamless dispensing and mixing for a flawless, mistake-proof application. Achieve even, rich color from root to tip with up to 100% grey coverage. New vegan formula. Transform dark hair to luminous blonde without the fear of bleach damage.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eMajirel High Lift's innovative formula lightens, neutralizes, and tones in one step, offering a range of cool blondes from ultra-neutral to icy platinum. Lift up to 4.5 levels while achieving on-trend blondes with a soft, healthy feel.\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003eHow To Use\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003e1. PREPARATION\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eMajirel High Lift cream is used in a mixture (ratio 1 + 2). One 60 ml tube is mixed with 120 ml of Majirel Cream Developer 30 VOL (9%) for up to 3 levels of lift, or with Blond Studio Nutri-Developer 40 VOL (12%) to achieve maximum lift.\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003e2. APPLICATION \u0026amp; RINSING COLOR MAINTENANCE\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eOn unwashed dry hair, use a brush \u0026amp; start with roots. Take through with Dia light.\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003eVIRGIN HAIR:\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eStart application on lengths \u0026amp; ends. Leave on for 15 min before applying to roots. Apply to roots \u0026amp; leave on for 50 min.\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003eLONG REGROWTH:\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eApply from roots, then leave on for 50 min. Take through with Dia light. Follow the recommended development time : 50 minutes.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eDevelopment time starts at the end of roots application. During the development time, the color of the mixture will change. This is normal and has no effect on the final color result.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eAfter the development time, gently emulsify for a few minutes.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eRinse hair thoroughly after the development time until water runs clear. Use specific shampoo for colored hair: L’Oréal Professionnel Vitamino Color Spectrum shampoo.\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003e3. COVERAGE\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eMajirel High Lift does not cover white hair. It is possible however, to apply Majirel High Lift to hair that has a small percentage (30% maximum) of evenly distributed white hair.\u003c\/p\u003e\n\u003cp role=\"heading\" style=\"font-size:18px;line-height:1.3;font-weight:600;margin:1.5em 0 .6em;\"\u003eDescription\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.65;margin:0 0 1em;max-width:40em;overflow-wrap:break-word;\"\u003eIconic permanent hair color now powered by Odor Trapping Technology. The color performance you love with less odor \u0026amp; easier mixing. Majirel High Lift transforms dark hair to luminous blonde without the fear of bleach damage.\u003c\/p\u003e","brand":"LOREAL","offers":[{"title":"Default Title","offer_id":57928635842726,"sku":"LOR1000002","price":11.85,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/LOR1000002.jpg?v=1793204560","url":"https:\/\/internationalbeauty.ca\/products\/majirel-high-lift-violet-2-v-60ml","provider":"International Beauty","version":"1.0","type":"link"}