{"product_id":"socolor-dxc-ash-brown-504ab-dark-brown-85ml","title":"Socolor - 504AB - Extra Coverage Chocolates - Ash Brown - Dark Brown - 85ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong class=\"product-description__headers--product-short\"\u003ePre-blended permanent hair color that delivers brilliant color.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-description__texts\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003e\u003cspan\u003eOur permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, scalp-to-ends color, that lasts and fades on tone.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-description__texts--product-summary product-description__texts-container-matrix-desktop hide-on-mobile\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sustainability-icons row\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-blended.svg\" alt=\"Pre-Blended\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Blended         \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-pre-bonded.svg?rev=7c1808f274d740e7b8d46c2a22692c22\" alt=\"Pre-Bonded\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003ePre-Bonded    \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/socolor-sync-fast-toner-lasting-color.svg?rev=333cac39e5ed4172823a4e2eb8fe1757\" alt=\"Lasting Color\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eLasting Color        \u003c\/span\u003e\u003cspan class=\"icons\"\u003e\u003cimg src=\"https:\/\/www.matrixprofessional.ca\/-\/media\/project\/loreal\/brand-sites\/matrix\/americas\/ca\/product-information\/product-icons\/matrix-styling-versatile-vegan.svg?rev=3cd8e5c2a0e8435eb9de3c261141d8a2\" alt=\"Certified Vegan\" class=\"ls-is-cached lazyloaded\" width=\"50\" height=\"50\"\u003e\u003c\/span\u003e\u003cspan class=\"title\"\u003eCertified Vegan\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cspan class=\"title\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12 item\"\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Bonded\u003c\/strong\u003e\u003cbr\u003eOur exclusive Bond-Protecting Concentrate protects the inner hair structure – so you can maintain the integrity of the hair, color after color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Blended\u003c\/strong\u003e\u003cbr\u003eOur formulas are pre-blended with background + reflect – so you can neutralize every underlying pigment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Paired\u003c\/strong\u003e\u003cbr\u003eOur permanent + demi-permanent oxidative dyes are perfectly matched – so you can achieve seamless, root-to-tip color, that lasts and fades on tone.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan role=\"tab\" aria-selected=\"true\" class=\"pdp__tab--view\" tabindex=\"-1\"\u003eHow To Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv role=\"tabpanel\" aria-labelledby=\"product_tab_3\" class=\"tabs__content__pane tabsList tabs--expanded\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv slot=\"tabs__content__pane--innercontent\" class=\"tabs__pane__innercontent--sbs innerTab\"\u003e\n\u003cdiv class=\"tabs_leftpane_content\"\u003e\n\u003cp\u003eStandard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair).\u003c\/p\u003e\n\u003cp\u003eHigh Impact Brunettes: 1:1.5 mixing ration, 35 minutes mixing time.\u003c\/p\u003e\n\u003cp\u003eUltra.Blonde: 1:2 mixing ration, 50 minute mixing time.\u003c\/p\u003e\n\u003cp\u003eReflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume MATRIX Cream Developer. Timing is 35 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv slot=\"tabs__content__pane--innercontent\" class=\"tabs__pane__innercontent--sbs innerTab\"\u003e\n\u003cdiv class=\"tabs_rightpane_content\"\u003e\n\u003cp\u003eSystematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.\u003c\/p\u003e\n\u003cp\u003eBest for color refreshes and neutralizing services.\u003c\/p\u003e\n\u003cp\u003eBoth formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.\u003c\/p\u003e\n\u003cdiv class=\"tabs__nav\"\u003e\n\u003cdiv class=\"tabs__container\"\u003e\n\u003ch3\u003e\u003cspan role=\"tab\" aria-selected=\"true\" class=\"pdp__tab--view\" tabindex=\"-1\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tabs__content\"\u003e\n\u003cdiv role=\"tabpanel\" aria-labelledby=\"product_tab_4\" class=\"tabs__content__pane tabsList tabs--expanded\" tabindex=\"0\"\u003e\n\u003cdiv class=\"tabs__content__pane--innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__innercontent\"\u003e\n\u003cdiv class=\"tabs__pane__container\"\u003e\n\u003cdiv slot=\"tabs__content__pane--innercontent\" class=\"tabs__pane__innercontent--sbs innerTab\"\u003e\n\u003cdiv class=\"tabs_centerpane_content\"\u003e\n\u003cdiv data-ioplist=\"\"\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM \/ FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'oreal Professionnel","offers":[{"title":"Default Title","offer_id":56206689009830,"sku":"MAT601434","price":10.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0442\/3516\/1766\/files\/MAT601434_504AB.webp?v=1772650763","url":"https:\/\/internationalbeauty.ca\/products\/socolor-dxc-ash-brown-504ab-dark-brown-85ml","provider":"International Beauty","version":"1.0","type":"link"}