The STRAIGHTLINES One Step Permanent Straightening BLONDE formula is a vegan and formaldehyde-free hair straightening treatment that consists of luxurious and natural ingredients to help with hair breakage and deeply nourish it from roots to tips. The product formula is rich in oils and other plant-based moisturizing ingredients to soften and smooth the hair as well as cool overly warm, brassy tones.  

FOR: Chemically treated hair, Bleached, Warm and/or brassy Blondes, Colored, Wavy and Curly, Dry and Damaged, Medium porosity and High porosity 

Benefits

Silicone & Paraben Free - preventing build up that could block moisture and nutrients

Protects Against Damage - Targets hydro-lipids for more crucial protection against environmental and chemical damage

Enriched with Potent Anti-Frizz Ingredients - Prolonging life of straightening service

Directions

Apply the shampoo evenly onto damp hair, creating a rich lather, then rinse thoroughly. If desired, you can repeat the process. For a more intensive outcome, consider leaving the shampoo in a few minutes. To continue your haircare routine, follow up with the STRAIGHTLINES Smoothing Masque.