Highly concentrated tech inspired from skincare serums that deeply penetrates the fiber to rebuild its molecular structure with no superficial coating and restores hair’s strength, elasticity & movement.
[SCIENTIFIC DISCOVERY - MOLECULAR REPAIR] When hair is damaged, its molecular structure, composed of peptides, is compromised. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber*. Once inside, they reform & rebuild the molecular structure of the hair**.
[INNOVATIVE TECHNOLOGY] More than surface repair, it is inner molecular repair. This exclusive rinse-off serum, highly concentrated with 2% Peptides bonder + 5 amino acids, rebuilds the hair molecular structure** to restore its strength, elasticity and movement***.
[DEEP PENETRATION] Inspired by ultra-potent skincare serums, it goes beyond regular repair masks and deeply penetrates into the fiber to rebuild its molecular structure*** with no superficial coating.
[INSTANT TRANSFORMATION] Instantly, hair is visibly transformed: shine and smoothness are dramatically improved****.
[PROFESSIONAL FORMULA] Its serum-like texture is immediately absorbed into the fiber and provides molecular repair*** with no weigh down.
[RECOMMENDED FOR ALL DAMAGED HAIR] For all damaged hair textures, color-treated, lightened & natural hair.
[CO-DEVELOPED WITH REPAIR PROS] This range has been co-developped with 3 repair experts:
- Adina Pignatare @adina_pignatare from the US
- Mike Julliard @loungecut from France
- Barbara Rabelo @barbararabelo_ from Brazil
*Instrumental test on the fiber macromolecular structure after application of rinse-off serum.
**Amino acids & peptides bonder
***Instrumental test after 15 applications of rinse-off serum
****Consumer test after application of shampoo + rinse-off serum + leave-in mask
*****Instrumental test after application of shampoo + rinse-off serum
