What It Is

• No ammonia permanent hair colour with patented Oil Delivery System (ODS) technology, whose 60% oil base delivers sublime color results without ammonia.
• iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts. 
• iNOA's 82 shades are categorized into one of ten tonal families, are fully intermixable*, allowing you to effortlessly deliver on your clients' or your color inspirations.
• iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.
• iNOA has the ability to lift up to three levels. 
• iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results. 

*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies) which should not be intermixed with any shades aside from iNOA Clear.

What's New with iNOA?

• 12 NEW Shades
• Improved consistency for easier & faster mixing, application and rinsing
• 100% vegan formulation **

What's The Same?

• Oil Delivery System (ODS) with 60% oil-based formula
• 1+1 mixing ratio, 35-min. processing time
• Long-lasting, shiny results with up to 100% grey coverage

** no animal-derived ingredients or byproducts.

What It Does

• iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan* formulation. 
• 100% grey coverage, with long-lasting results. 
• Visibly healthier hair, with +48% shinier hair.**
• Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply. *contains no animal-derived ingredients or byproducts. 

**vs. unwashed hair.

What Else You Need to Know

• iNOA is optimized for use with the exclusive iNOA Oil Developer 10-volume, 20-volume, 30-volume. Do not use iNOA with any other developer. 
• Mix 1+1 with the iNOA Oil Developer. The recommended quantities are 2.1 oz. of color and 2.1 oz. of developer, but clients may require more or less based on their hair.
• Development time is 35 minutes.

• Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.
• Add 1 tube (2.1 oz./60 g) of iNOA haircolor.
• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minutes

Technical Rules for Coverage:

• Up to 70% white hair: Mix chosen target shade with iNOA Oil Developer 10-/20-/30-vol. Apply and process 35 min.
• Between 70% and 100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level. For midlengths and ends, use target shade only. Development time: 35 min.

Rinsing:

• When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.

Take through with Dia Light:

• To best preserve the integrity of the hair, benefiting from Dia Light’s unique acidic pH technology. The take-through time will depend on the desired end result.
• Slight or moderate color change: take through for the final 10 minutes of iNOA development, using 9-volume Diactivateur.
• Dramatic color change: take through for the final 20 minutes of iNOA development, using 9-volume Diactivateur.

Take through with iNOA:

• On virgin hair only. The take-through time will depend on the desired end result.
• Slight color change: take through for the final 5 minutes of development time.
• Moderate color change: take through for the final 20 minutes of development time.
• Dramatic color change: take through immediately.