Products Included:

1 x MLK1080101 - icy blond shampoo - 300ml/10.1 fl.oz.
1 x MLK1081084 - icy blond conditioner - 250ml/8.5 fl.oz.
1 x NONE - incredible milk 50ml/1.7oz

What is icy blond perfection holiday trio?

A toning routine that keeps blonde hair bright, cool, and beautifully soft. The icy blond shampoo gently cleanses while neutralizing yellow and brassy tones, the conditioner enhances ashy hues and restores strength with milk proteins, and incredible milk delivers 12 transformative benefits to protect and perfect every strand.

Whether natural or color-treated, every blonde knows how quickly hair color can yellow. The milk_shake icy blond shampoo and conditioner duo counteracts unwanted brassy tones with a unique black pigment that goes beyond traditional purple formulas. Together, they neutralize warm tones, enhance ashy, cool shades, and deliver hydration and smoothness—leaving hair refreshed, radiant, and lightly scented with a fruity fragrance.

Ideal For:

very light or platinum blond hair

product details

what it solves?

Neutralizes brassiness for a clean, cool tone while keeping blonde hair bright, luminous, and salon-fresh. The milk_shake Icy Blond Perfection Trio leaves hair soft, silky, and beautifully conditioned — boosting blonde confidence with every wash for radiant, icy brilliance.

how to use?

icy blond shampoo:
1-2 times per week, apply evenly on damp hair. leave in a few minutes (for a more intense result, leave in a few minutes longer). rinse and proceed with milk_shake icy blond conditioner.

icy blond conditioner:
1-2 times per week, after shampooing, apply evenly on damp hair. leave in a few minutes, then rinse. for a more intense result, leave in for a few minutes more. proceed with desire styling.

incredible milk:
apply to clean damp hair. comb through and follow with desired styling products.

the icy blond products contain pigments which can give a very intense results on porous hair; once the desired result has been reached, alternate with a different shampoo to maintain the results. these pigmented products may stain. use with care, wash hands after use, and clean surfaces promptly with soap and water.

ingredients

icy blond shampoo: Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate

icy blond conditioner: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Behentrimonium Chloride, Glycerin, Cetrimonium Chloride, Phenoxyethanol, PEG-8 Dimethicone, Parfum (Fragrance), Lactic Acid, CI 77266 (Nano) (Black 2), Argania Spinosa Kernel Oil, Hydrolyzed Milk Protein, Oryza Sativa (Rice) Bran Oil, Persea Gratissima (Avocado) Oil, Vitis Vinifera (Grape) Seed Oil, Ethylhexylglycerin, Isopropyl Alcohol, Ethylhexyl Methoxycinnamate, Acid Violet 43, Astrocaryum Murumuru Seed Butter (Astrocaryum Murumuru Butter), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Hydrolyzed Quinoa, Acetyl Cedrene, Tocopherol.

incredible milk: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Phenyl Trimethicone, Cyclopentasiloxane, Behentrimonium Chloride, Quaternium-80, Cyclohexasiloxane, Astrocaryum Murumuru Seed Butter, Vaccinium Myrtillus Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Ethylhexyl Methoxycinnamate, Benzyl Alcohol, Glyceryl Caprylate, Glyceryl Undecylenate, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Milk Protein, Hydroxypropyltrimonium Hydrolyzed Casein, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tocopherol, Lactic Acid, Parfum (Fragrance).

key ingredients chosen with care.

milk proteins

have a conditioning and nourishing effect, giving hair strength and softness.

integrity 41®

sunflower seed antioxidant complex which helps protect against stress factors that can threaten hair's integrity, color intensity and shine.

grapeseed oil

known for its emollient and nourishing action. Provides protection and softness to the scalp and hair.

quinoa proteins

protect color and prevent fading, increasing the manageability and shine of the hair.