L'Oreal DIA Richesse color line is a trusted choice for stylists worldwide, designed to elevate salon experiences and transform hair with stunning results. Whether you're a seasoned professional or an aspiring stylist, L'Oreal DIA Richesse is your go-to solution for achieving vibrant and long-lasting color brilliance. Discover the magic of our ammonia-free formula and the endless possibilities it offers for every hair type and style.

What does L’Oreal DIA Richesse do?

• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine

Features and Benefits

• Radiant Brilliance: DIA Richesse delivers superior brilliance, providing hair with a natural and radiant shine that turns heads.
• Ammonia-Free Comfort: Say goodbye to harsh chemicals! L'Oreal ammonia-free formula ensures a gentle coloring experience, caring for the hair's integrity.
• Long-Lasting Color: With L'Oreal Professionnel DIA Richesse, your clients can enjoy vibrant color that stands the test of time, maintaining its brilliance between touch-ups.
• Versatile Shade Range: From classic to trendy, DIARichesse color chart offers versatile options suitable for diverse styles and preferences.
• Even and Consistent Coverage: Achieve flawless results with DIARichesse advanced formula, ensuring even color distribution from roots to tips.
• Healthy Hair Care: L'Oreal DIARichesse not only enhances color but also nourishes and strengthens hair, leaving it feeling silky and revitalized.
• Professional-Grade Performance: Trusted by stylists and salon professionals, L'Oreal DIA Richesse guarantees professional-grade color that exceeds expectations.
• User-Friendly Application: Effortlessly create stunning transformations with DIA Richesse easy-to-use application process, simplifying the coloring journey for stylists of all levels.

Embrace the artistry of hair coloring and unlock the potential of every client's unique style with L'Oreal DIA Richesse. Elevate your salon game, elevate your clients' confidence, and create unforgettable hair color transformations that make a statement. Discover the joy of professional excellence with L'Oreal DIA Richesse – your ultimate partner in creating beautiful, vibrant hair color masterpieces.

How to Use

How to use L'Oreal Professionnel DIA Richesse:

• Preparation: Before starting, make sure to wear gloves to protect your hands. Additionally, use the DIActivateur Developers (the 6-vol. DIActivateur Developer, the 9-vol. DIActivateur Developer, or the 15-vol DIActivateur Developer. Prepare the color mixture in a non-metallic bowl by combining 50ml of cream diarichesse with 75ml of diactivateur (the proportions should be 1 part cream diarichesse to 1.5 parts diactivateur). You can reduce the quantities while maintaining the same proportions.
• First Application: Apply the color mixture on dry, unwashed hair, using a brush. Ensure even coverage by applying it to the roots, lengths, and tips. Allow the color to develop for 20 minutes.
• Emulsify and Rinse: After the 20-minute pause, emulsify the color carefully, making sure it is thoroughly mixed with water. Rinse the hair thoroughly.
• Shampoo and Post-Color Treatment: Finish the process by shampooing the hair and applying a post-color treatment to maintain the color and ensure hair health.
• Subsequent Applications: For touch-ups or subsequent applications, focus on the roots and let the color develop for 15 minutes. After that, extend the color to the lengths and tips and leave it on for an additional 5 minutes.
• Color Maintenance: As the color holds well, you can simply emulsify and rinse without the need for a full application.

Ingredients

AQUA/WATER, CETEARYL ALCOHOL, DECETH-3, PROPYLENE GLYCOL, LAURETH-12, ETHANOLAMINE, OLETH-30, LAURIC ACID, POLYQUATERNIUM-6, TOLUENE-2,5-DIAMINE, GLYCOL DISTERATE, RESORCINOL, HEXADIMETHRINE CHLORIDE, SILICA DIMETHYL SILYLATE [NANO]/SILICA DIMETHYL SILYLATE, SODIUM METASILICATE, CI 77891/TITANIUM DIOXIDE, 2,4-DIAMINOPHENOXYETHANOL HCI M-AMINOPHENOL, SODIUM METABISULFITE HYDROXYBENZOMORPHOLINE, THIOGLYCERIN, PENTASODIUM PENTETATE, N, N-BIS (2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CARBOMER, ERYTHORBIC ACID, PARFUM/FRAGRANCE.

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.