Meet the newest addition to the BB Demi-Color family: TONE CONTROL! Powerful, pigment-dense toners created to enhance and correct your double process colors. Tone Control puts you in the drivers seat.

BAOBAB – NATURAL TECHNOLOGY

With the creation of the BB Demi-Color line, Watercolors hair introduced the first and only hair color to contain Boabab. We remain an industry leader in Natural Technology and hair products utilizing this ancient ingredient.

WHY BAOBAB?

Because of the saturated fats and the smaller amino acids found in the baobab oil, more color is delivered into the cortex of the hair providing brighter colors that last longer.

These carriers nourish hair from the inside out to improve strength and elasticity.

Medium sized amino acids bond to the hair reinforcing the strand, reducing friction and breakage which increases strength from root to tip.

Baobab is rich in beneficial fats proteins and vitamins E, D, and F (Omega fatty acids) which provide moisture and antioxidants to protect hair from environmental damage caused by free radicals.

SUPER ANTI-OXIDANT

Baobab’s oxygen radical absorbance capacity (ORAC) exceeds the values of any other superfruit used in hair care meaning it has more antioxidant power than any other.

The unique fatty acid profile of baobab means that the saturated fats and oleic acid can diffuse into the cortex of the hair, improving elasticity and softness from the inside out. Polyunsaturated fatty acids act as an emollient to detangle add shine, and seal in moisture.

Hydrolized peptides similar to our own amino acids deposit protein into the hair shaft promoting damage recovery, protection, strength and conditioning.