The Effortless Collection delivers powerful, precise tools designed to reduce fatigue and elevate performance—so stylists can work faster, smoother, and more comfortably all day. The TrueTension™ Flat Iron is engineered to make styling feel effortless while reducing hand and wrist fatigue. Its TrueTension™ electromagnetic technology delivers consistent, ultra precise control with reduced strain, while adjustable magnetic force between the plates lets you customize tension for any hair type or styling preference.

• Nano Titanium 1” plates
• Extended floating plate (115 mm)
• Lightweight, slim, ergonomic design
• NEW TrueTension™ electromagnetic technology
• Sliding switch to adjust plate gap for sectioning sizes (THICK – NORMAL - THIN)
• Dual voltage ceramic heater with instant heat-up and recovery
• LED light temperature display
• 5 Temperature settings: 465°F, 425°F, 385°F, 340°F, 300°F
• Temperature memory
• LED light in ring-shaped hinge to show the iron is ON
• Ion generator
• 60 minute auto shut-off temperature change sensor
• Built-in safety stand
• Locking mechanism
• 9 ft. power cord with 360° swivel