This lightweight, ultra-fine silica powder delivers buildable volume and a natural matte finish for all hair types, with or without a blow dryer. The Italian-made, water-soluble formula provides medium, reworkable hold that absorbs moisture and adds texture without grit, residue, or flaking. Apply at the roots for lift or through the ends for definition.

Hold:

8/10

Shine:

1/10

 

Ideal For: All hair types

Top Hairstyles: French Crop, Textured Quiff/Fringe, Bedhead Lived-In Look

• Italian formulation
  
• Strong, reworkable hold
  
• Choose from a pump or twist top

How to Use

Separate dry hair using clean fingers and lightly shake directly into the roots to achieve volume or work through to the ends to achieve texture. The water-soluble formula rinses out with ease.

Ingredients

Glycerin, Water, VP/VA, Copolymer, Gluconolactone, and Sodium Benzoate, Silica

More Details

BIGGER & BOLDER

The Strongest Hair Powder

This Italian-made powder is a go-to for any legendary hairstyle, whether you’re looking for bigger and bolder stylers, or taking it easy with a “bed-head” look.

 

HOW TO

Conquer Your Style

Hold Up has a medium and reworkable hold, allowing you to build upon your style with a little water or an added shake. Use on roots for volume, or on ends for texture.

QUALITY INGREDIENTS

The Finest Minerals

Easily absorbed to leave no white residue or flaking, the Sea Salt and Silica formula absorbs moisture and adds texture without that gritty feeling. The water-soluble formula rinses out with ease.