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LIMITED EDITION DETANGLING.BRUSH
Created to mark the launch of FLAWLESS, this limited-edition DETANGLING.BRUSH is a premium styling tool for consumers and PROs alike.
Lightweight and effortless to use, it glides through knots to reduce breakage, while the flexible, vented body moves with the shape of the head, allowing airflow for smoother, faster styling. Hair is left soft, controlled and ready for a flawless finish.
Presented in a premium pull-out box with strong standalone retail appeal, it also opens up opportunities for gift-with-purchase, event activation and influencer seeding to amplify launch impact and drive incremental revenue.
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