NEW NIGHT.SHIFT

HYDRATING OVERNIGHT SERUM

POSITIONING

Infused with Hyaluronic Acid and Kakadu Plum, this weightless serum deeply hydrates while you sleep, so you wake up with smoother, shinier, more manageable hair (and way less frizz).
Delivering 12-hours of moisture and 50% less breakage, think of this as beauty sleep in a bottle.
Rise and shine to smoother, softer hair.

USAGE DIRECTIONS

Apply a small amount of NIGHT.SHIFT to dry or damp hair at bedtime, gently working through lengths and ends. No needs to rinse in the morning. Wake up to softer, more hydrated hair and style as usual.

KEY INGREDIENTS

Hyaluronic Acid - A skincare powerhouse ingredient that works to retain moisture for lightweight hydration that works the NIGHT.SHIFT. Provides intense, yet lightweight hydration leaving hair, soft, manageable and with a healthy radiant shine.

Kakadu Plum - A powerful anti oxidant native to the Australia rainforest and known for having the highest concentration of natural Vitamin C of any known plant. Helps to replenish and strengthen hair, restoring your natural glow.

KEY CLAIMS

12-hour overnight hydration
Wake up to 2x stronger hair with 50% less breakage

PRODUCT PROFILE

Formulated with Kakadu Plum & Hyaluronic Acid, this lightweight overnight serum is easily absorbed to intensely hydrate, providing essential nutrition to help restore hair while you sleep.
Wake up to visibly softer hair with radiant healthy shine that lasts all day.

KEY STORYTELLING:

• New innovative formula enriched with Hyaluronic Acid and Kakadu Plum
• Storytelling focus on intense hydration benefit and unique overnight usage
• Market leading 12-hour hydration
• 360 degree campaign support and assets