Daily Cleansing and TLC combined give dry or damaged hair the support it needs to be shinier and softer with It’s a 10 New Enhanced Potion Miracle Shampoo.

Through our signature blend of natural compounds and botanical essences it imparts silky softness that makes hair more manageable and resilient to future damage. Gentle and clean rinsing, hair is left feeling vibrant, and beautiful.

10 BENEFITS

1. Helps protect hair from damage
   
2. Enhances body
   
3. Color safe formula
   
4. Helps fortify hair
   
5. Moisturizing lather
   
6. Helps reduce split ends
   
7. Increases shine
   
8. Nourishes hair
   
9. Helps prevent breakage
   
10. pH balanced

INGREDIENTS

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the full list of ingredients that is included on your product packaging.

Keratin Amino Acids: a concentrated dose of hair’s own natural protector

Indian Gooseberry Extract: is known for its intensive nourishing properties

Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage

Rose Seed Oil: is a great source providing nourishment and moisture to the hair

Panthenol - a highly effective moisturizer, fortifier and anti-oxidant

HOW TO USE

Apply to wet hair with massaging motion. Rinse thoroughly.